Sales & Marketing Institute of New Zealand
Friday 21 November 2008

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Sales & Marketing Institute
PO Box 99 041
Newmarket
Auckland
Tel/Fax 09 818 4224
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I-Advertising
A global discussion community on Internet advertising.

Advertising & Marketing Review
Online magazine.

Online Women´s Business Centre (US)
Training and information on a wide variety of marketing, public relations and advertising topics.

Advertising Federation of Australia (AFA)
Represents companies in advertising and marketing communications.

Marketing, Marketing, Marketing
In real estate the phrase is location, location, location. On the web there is no such thing as location. It´s all about marketing, marketing, marketing. So how do you get more people to your site?

Media Central
Comprehensive how-to and reference information on all aspects of sales and marketing, including articles and links to hundreds of useful web sites, books, magazines, newsletters, trade shows and research studies.

All Business Network
Practical information, useful tools and helpful, objective advice for starting, operating and growing a small business.

Advertising Standards Authority (NZ)

Ultra Video (NZ)
TVC library with the latest NZ television commercials and selected internet resources for advertising people.

Adweek
Online magazine.

Inc. Magazine
Helps start-up and small business entrepreneurs with public relations, crisis management, strategic marketing, employee retention, cash planning, and writing business plans.

Marketing Week Online (UK)
The magazine for marketing, advertising and media professionals.

P-O-P Times
The news publication of point of purchase advertising, display and packaging.

knowthis.com
Links to academic sites, advertising, business, careers, conferences, direct marketing, e-commerce, internet, law, public relations and publications.

USADATA.com (Media)
Media-related advertising and consumer behavior data, business reports, mailing lists and data maps through the Internet.

USADATA.com (Internet Usage)
Internet usage advertising and consumer behavior data, business reports, and mailing lists.

USADATA.com (Business)
Business-related advertising and consumer behavior data, business reports, mailing lists and data maps.

Ad Resource
A listing of resources for the web advertising and marketing community. Web marketers can use the site to do research, build contacts, and keep up to date on the latest happenings in internet advertising.

Ad Resource Web Ad Primer
An Advertising Primer, Terminology, Traffic, Statistics and Usage. A good place to start if you want to understand advertising on the Internet.

Ad/Insight
Resources and commentary for the online advertising and marketing community.

AdTalk.com
Advertising and media links and articles.

CPM Calculator
Calculate CPMs, exposures, and the cost of a campaign with easy-to-use internet advertising calculators.

Internet Advertising Report
In-depth information and analysis of the web advertising and marketing industry.

NewsBeat
The News Centre for the advertising and marketing industry.

Sample Rates
Check out the rates internet publishers are getting for advertising on sites, networks, and in e-mail publications.

TurboAds.com
Rich media advertising resource.

MBinteractive
Advertising effectiveness study from the Internet Advertising Bureau.

The PSA Research Centre
Online information library dedicated to public service advertising.

About Marketing
A comprehensive marketing site including articles, relevant links, How-To´s and forums.

InternetNews.com
Real-time internet industry reports with global coverage of business, stocks, streaming media, e-commerce, international, ISP and advertising news.

Media Metrix
The leader and pioneer in Internet and Digital Media measurement and the industry source for the most comprehensive, reliable, and timely audience ratings, e-commerce, advertising and technology measurement services.

WDFM Ad Calculators
Calculators to use when planning your media budget to figure out your cost per thousand.

American Association of Advertising Agencies

Internet Advertising Bureau
The first global not for profit association devoted exclusively to maximizing the use and effectiveness of advertising on the Internet - events, research, news and membership information.

Mediamark Research Inc
Comprehensive demographic, lifestyle, product usage and exposure to all forms of advertising media collected from a single sample. Leading US supplier of multimedia audience research.

BuilderMedia
A one-stop resource for the construction industry with details about marketing, promotion and advertising.

International Advertising Association (IAA)

Retail Advertising and Marketing Association (RAMA)

The Tenagra Awards for Internet Marketing Excellence
Recognise achievements that make a fundamental impact on the way marketing, public relations and advertising are done on the internet.

Global Sources
Comprehensive database of Asian products and suppliers with more than 80,000 products online. Eight product vertical communities, plus daily product news, trade, cargo and travel.

Business Majors
Links to sites that Marketing majors would find helpful.

Impulse Research
Public relations agencies and related resources on the web, including help in designing and publicising websites.

Advertising and Marketing Review Online
The online journal which includes the longest running column in print on advertising and the internet.

Communications Roundtable
Represents 24 communications, public relations, marketing, advertising and information technology organisations. Career section and extensive resources links for public relations, communications and information technology professionals.

National PR Network
A worldwide affiliation of communications experts in public relations, marketing and advertising who use the internet to network about employment, business connections and contract opportunities.

Internet Wire
Created to help small and medium-sized businesses compose and distribute press releases.

Marketing Terms.com
Internet marketing dictionary, acronyms, education and other marketing references.

Freewell.com
Free web marketing tips, useful information on marketing products and services on the web.

Means Business
Database of business ideas to help innovate, solve complex problems and create new strategies. Search for ideas, view ideas from a book in a Concept Book Summary, or view multiple ideas on a single topic in Concept Suites.

Advertising World
Resources for advertising and marketing professionals, students and teachers. An extensive collection of advertising-related links.

Advertising Age Interactive Daily
News from the US advertising industry trade.

Internet Advertising Resource Guide
Research, discussion-group lists, ethical and legal issues, searchable directories, and web development techniques.

American Advertising Federation
The only professional advertising association that binds the mutual interests of corporate advertisers, agencies, media companies, suppliers and academia.

Electronic Marketing Group
The advantages and disadvantages of ezine advertising.

Online Advertising Discussion List
Professional discussion of online advertising strategies, results, studies, tools, and media coverage, including online promotion and public relations.

AdAge
The most popular commercials and ads from the 1940s through the 1990s - photos, brief descriptions, how and why ads were successful.

Adweek - Top 50 Interactive Agencies
List of advertising agencies that excel in new media.

AdCritic.com
Compilation of enjoyable and clever television commercials, as well as movie trailers. New ads, listing of the top ten ads.

the marketing lab
A research and development facility that brings together a global network of business and academic specialists from different disciplines with research and predictions on major changes in the business and consumer marketing environment.

Arent Fox Advertising Law

Adbility
Directory of web advertising resources - ad brokers, pay-per-click services, affiliate programs and other advertising opportunities on the web.

Moore Photography
Commercial advertising and illustrative photography including digital photography.

Communication Agenciesīs Association (CAANZ)

Marsden Inch
A functional, useful website for job hunters in the ad industry.

The Clio Awards
The Clio Awards are one of the most respected in the advertising industry. Held each year in New York in late May.

AdLaw
Legal information for advertising and marketing professionals.

UnLimited
A monthly magazine about managing in the new economy. A guide for business and life in the age of the Internet.

MarketingProfs.com
Full of marketing know-how from professors and professionals. Free membership provides access to articles, tutorials, hot tips and an informative bi-monthly newsletter. Well worth a visit.

MarketingPower.com
American Marketing Association site to supply marketing professionals with information, products and services. Extensive Best Practices articles, ROI enhancing tools through the marketerīs toolkit, and marketing-focused news.

Clickz Network
Daily or weekly newsletter subscriptions to make sure you miss nothing in the world of online marketing and advertising. Headlines, brief descriptions, and links to ClickZ articles and columns.

iMarketing News
Helps marketers stay abreast by identifying new trends, new markets and new technologies and developing focused ´newspapers within newspapers´ to cover these new markets and disciplines.

Private Label NZ Mineral Water Products
A refreshing way to make a positive impression for any organisation wanting to build brand equity. All the great connotations of a health product and a very cost effective way to get your message into the hands of your target market.