Sales & Marketing Institute of New Zealand
Friday 21 November 2008

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Sales & Marketing Institute
PO Box 99 041
Newmarket
Auckland
Tel/Fax 09 818 4224
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Market Research »

Demographics / Statistics

Environmetrics (Australia)
A social research consultancy based in Sydney - market studies, evaluation of creative concepts and completed programs, events or products; conducts the Venue Monitor twice a year to investigate Australians´ leisure interests.

Wilson Internet e-Commerce Research Room

NFO CM Research Ltd
Not only the services they provide, but CM Insights into market research.

Market Research Society (NZ)

Clickz Network
Daily or weekly newsletter subscriptions to make sure you miss nothing in the world of online marketing and advertising. Headlines, brief descriptions, and links to ClickZ articles and columns.

Patricia Seybold Group
E-business research reports from leading consultants and analysts.

ACNielsen Media
Television rating and audience estimates.

Asia Market Research Dot Com
Asian market research resources and articles for marketing managers and market researchers.

ICC/ESOMAR Marketing Research Associations
National marketing and marketing research associations which apply the ICC/ESOMAR International Code of Marketing and Social Research Practice.

Market Research Society (US)

LearningResourceNetwork
Seminars, online learning and continuing education courses in Marketing and Market Research.

Media Central
Comprehensive how-to and reference information on all aspects of sales and marketing, including articles and links to hundreds of useful web sites, books, magazines, newsletters, trade shows and research studies.

Marketing Bulletin (NZ)
A refereed journal that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research.

Marketing Intelligence & Planning
Fast, individual access to 300,000 abstracts and citations on marketing, market research, direct marketing and more.

Quirks Marketing Research Review
This site is a one-stop source of information on marketing research, everything from articles on successful research projects to the 1999 to 2000 Researcher SourceBook directory of 6,200 research providers.

ActivMedia Research
Specialises in quantitative and qualitative market research about e-commerce and online trends.

Colmar Brunton

ACNielsen
Market research, information and analysis.

knowthis.com
Links to academic sites, advertising, business, careers, conferences, direct marketing, e-commerce, internet, law, public relations and publications.

Marketing Research On-Line
Marketing Bulletin provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research.

Nielsen/NetRatings
Information and insight at internet speed from the only global source that provides it all. New audience information now available from the UK, Ireland, Singapore, NZ and Australia.

Qualitative Market Research
International journal that covers the full scope of market research topics including focus groups and in depth interviews and projective techniques.

ResearchInfo.com
Online research community with up to the minute market research news, articles, tools, discussion forum and more.

STAT USA Internet
A service of the US Department of Commerce. Authoritative information from the Federal government for the US business, economic and trade community.

Statistics New Zealand
The national statistical office that gathers information about people, households, businesses and economic activity.

The Marketing Research Roundtable
Active discussion forum on market research.

Tilburg University, Marketing & Marketing Research
Comprehensive links to academic marketing journals and marketing magazines.

Ad Resource
A listing of resources for the web advertising and marketing community. Web marketers can use the site to do research, build contacts, and keep up to date on the latest happenings in internet advertising.

TheStandard.com
Weekly email summary of latest trends and research statistics. Profiles of movers and shakers in the e-commerce world.

Headcount
Summarises market research reports giving you quick, easy access to the size of internet markets worldwide.

I/PRO
A leader in web traffic verification, analysis and research.

New Zealand Institute of Economic Research

The PSA Research Centre
Online information library dedicated to public service advertising.

About Marketing
A comprehensive marketing site including articles, relevant links, How-To´s and forums.

Business Majors
Links to sites that Marketing majors would find helpful.

Means Business
Database of business ideas to help innovate, solve complex problems and create new strategies. Search for ideas, view ideas from a book in a Concept Book Summary, or view multiple ideas on a single topic in Concept Suites.

CyberAtlas
Internet Statistics and Market Research for Web Marketers.

Green Book
Worldwide directory of marketing research companies and services.

Knowledge@Wharton
A free online resource that offers the latest business insights, information and research. Sources include papers that analyze current trends and interviews with industry leaders.

Nua Internet Surveys
Online information internet trends and demographics. Free weekly newsletter with internet trends and statistics and a sharply written editorial that puts that news into context.

Product Development & Management Association (PDMA)
Information on best practices in new products for product development professionals across all industries. New academic and business research, product launch case histories, and upcoming conferences and seminars on new product development.

Zona Research
Market research and strategic consulting for the Internet industry. Information and analysis on the Internet via membership services, reports as well as custom consulting.

Internet Advertising Bureau
The first global not for profit association devoted exclusively to maximizing the use and effectiveness of advertising on the Internet - events, research, news and membership information.

Mediamark Research Inc
Comprehensive demographic, lifestyle, product usage and exposure to all forms of advertising media collected from a single sample. Leading US supplier of multimedia audience research.

The Academy of Marketing Science Review
A refereed academic journal dedicated to serving scholars throughout the world. High quality theory and measure development papers in marketing and consumer behavior. Brief commentaries on current research in marketing and consumer behavior.

American Express Small Business Exchange
Going global - market research and export issues reports for most countries.

Australian Market Research Society

E-Commerce and Online Market Research

WebCMO
Web marketing research with articles and case studies on one-to-one marketing.

The Surcon Report
Ongoing research in companies on topics like leadership, cultural change, empowerment, diversity. Quarterly report based on data collected by Surcon from surveys conducted.

MSU CIBER
An index of international business resources on the web. Resources on countries, governments, statistics, news sources, mailing lists, directories, trade leads, and more.

The Strategist
A quarterly magazine that focuses on the strategic issues in the practice of public relations; interviews, articles on research and measurement, corporate strategies, and issues facing the profession.

Marketing Terms.com
Internet marketing dictionary, acronyms, education and other marketing references.

Digitrends
A site that facilitates and inspires interactive marketing strategies through case studies, peer-to-peer exchange, industry news and insightful analysis.

Internet Advertising Resource Guide
Research, discussion-group lists, ethical and legal issues, searchable directories, and web development techniques.

the marketing lab
A research and development facility that brings together a global network of business and academic specialists from different disciplines with research and predictions on major changes in the business and consumer marketing environment.

WorldOpinion
Award-winning market research information center with directory and classifieds section, research news and photos, global events, reference section, book reviews and more.

GreatStuff (NZ)
Business articles, newspapers, resources, and much much more.

FIND Articles.com
Articles dating back to 1998 from more than 300 magazines and journals.

Bzone
Designed to give business advice, tips and tools. Information and activities on accounting, venture capital, employment, technology, start-up, marketing, training, trade, business growth, legal and knowledge.

MarketingProfs.com
Full of marketing know-how from professors and professionals. Free membership provides access to articles, tutorials, hot tips and an informative bi-monthly newsletter. Well worth a visit.

MarketingPower.com
American Marketing Association site to supply marketing professionals with information, products and services. Extensive Best Practices articles, ROI enhancing tools through the marketer´s toolkit, and marketing-focused news.

CEOExpress.com
A site designed to be the executive´s interface to the internet. Quick home page links - news and information sites, business magazines, internet search engines, business research sites, office tools and travel.

Inc.Com
Designed for the business builder - information, products, services and online tools. Articles, case studies, research reports, tips and tools. Interactive databases as well as reports statistics and analytical briefs.

iMarketing News
Helps marketers stay abreast by identifying new trends, new markets and new technologies and developing focused ´newspapers within newspapers´ to cover these new markets and disciplines.

CMG Call Center Services and Consulting
Providing call center services including outbound telemarketing, list acquistion, new product announcements, market research, direct mail follow up, product and literature fulfillment, and other sales or marketing services.