Physical Address
Ground Floor,
79 Boulcott Street,
Wellington
Postal Address
P O Box 10 675,
Wellington
Telephone
(04) 472 7852 or
0800 ADHELP (0800 234357)
Facsimile
(04) 471 1785
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The prime function of the Advertising Standards Authority (ASA) is to self-regulate advertising in New Zealand. Advertising Codes of Practice provide the rules by which all advertisements in all media should comply. Members of the public may complain at no cost about any advertisement in any media which they believe breaches the Codes. Complaints are heard by an independent Advertising Standards Complaints Board (ASCB) and there is a right of appeal to the independent Advertising Standards Complaints Appeal Board (ASCAB). In the event of a complaint being upheld the advertiser, agency, and media are requested to withdraw the advertisement. There is a 100% compliance with this request. All decisions are released to the public via the media and are widely reported.
The Case for Advertising Self-Regulation
Click to View Online | Or download PDF Version Here
