Sales & Marketing Institute of New Zealand
Thursday 20 November 2008

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Don´t Talk To Me - Just TXT Me!
The Reality and Power of Wireless Marketing »

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Speaker Geoffrey Handley, Director, The Hyperfactory
 
Text messaging and wireless marketing are experiencing phenomenal growth in NZ and globally. But if you think "texting" is just for young people, think again ...

In his presentation, Geoffrey Handley will ...
  • give an overview of the exploding text messaging and wireless marketing phenomenon.
  • dispel the "texting is for young people" myth and outline how this channel is relevant to you and your brand.
  • explore and discuss the opportunities that brands, brand guardians and marketers have available right here, right now to communicate with your audience in this personal, real time medium.
  • present compelling case studies from New Zealand and abroad - results, ROI, action as a result of using this channel.
You'll leave the lunch with ...
  • a much better understanding of this channel.
  • challenged to question and think about how this channel can work for you and your brand.
  • ideas of your own that The Hyperfactory or others in the industry can help you cultivate into reality.
Established in 2000, The Hyperfactory is a multi-award winning Australasian wireless solutions provider. Their specific focus is the conceptual creation and successful execution of innovative SMS and MMS solutions for Carriers, Brand Partners and Companies looking to the wireless realm for measurable results.

Clients include Vodafone – New Zealand & Australia, Telecom Mobile, Clear Channel Communications (The Radio Network), CanWest Communications New Zealand (TV3, TV4 ), Frucor Beverages (Mizone, H2GO), Blockbuster Video, Infinity Water, Victoria University, Unitec, Media Design School (Auckland), The Cancer Society of New Zealand, Regency Duty Free, Auckland International Airport, New Zealand Vodafone Warriors, Nickelodeon (Viacom / MTV Asia) and Unilever NZ.

Geoffrey Handley is Co-Founder and a Director of The Hyperfactory. He's been at the helm of the company since its inception and a driver of its successful foundation and growth. Having been directly involved with the Internet and the wireless arena for over six years, Geoffrey brings a wealth of experience from both a corporate and “start-up” perspective. He was also a founding member of one of Hong Kong’s leading Intranet development and consultancy firms.

SMEI members and member guests $60, non members $85 (prices inc GST)
Cancellations after 4pm Friday, 4 July 2003, and 'no shows' will be charged