Sales & Marketing Institute of New Zealand

The Business Idea: The Underlying Success Formula for Your Brand or Business »

Speaker	Dick Brunton, CEO, Colmar Brunton Research Ltd

Don’t miss our June marketing lunch and the rare opportunity to hear marketing icon Dick Brunton talk about identifying, renewing or creating your Business Idea - the underlying success formula for your brand or business. He’ll show you that there is great power and freedom in identifying your Business Idea by ... understanding the real customer value you are delivering developing or clarifying your competitive advantage, and supporting it with a set of distinctive competencies so that you know what strategic investments you need to make. The Business Idea model directs innovation and prepares for the future by "wind-tunnelling" it in alternative future scenarios. Join us to learn how. Dick Brunton has spent nearly 30 years understanding consumers, markets and brands - over 20 as CEO of Colmar Brunton. Recently, he has replaced himself as CEO to become chairman, and director of BrightHouse, the strategic and creative arm of Colmar Brunton. Dick is now nearly full-time engaged in his first love, which is helping clients with branding issues and helping solve marketing problems with unconventional thinking. SMEI members and member guests $60, non members $85 (prices inc GST) Cancellations after 4pm, Friday, 6 June 2003, and 'no shows' will be charged