Branding To Youth: The Forces At Work »
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| Speaker | Jack Yan, CEO, Jack Yan & Associates |
 Are you reaching Generation Y with your marketing? Do you know who they are? What they want? What makes them tick?Young people in the western world have experienced relative stability for most of their lives. As a result, they've grown up with a very distinct set of values. Jack Yan has looked at this hard-to-target group born between 1979 and 1994 for a recent paper in the Journal of Brand Management. Jack's paper will appear later in 2003 in a special issue of the Journal of Brand Management called 'Branding Total Responsibility'. Join SMEI for lunch on 11 March and find out: As CEO of one of the first virtual companies, Jack Yan & Associates (http://jya.net), a global company that includes JY&A Consulting which specializes in branding, Jack has been at the forefront of new ideas in this profession. He holds a law degree, a BCA (Hons) in Marketing and Management, and a MCA in Marketing. Jack founded Jack Yan & Associates, JY&A Consulting's parent company, as a virtual firm in 1987 and is regarded as an authority in the areas of branding, identity, typography and cross-media branding, speaking and writing worldwide on these topics. He also founded New Zealand's first digital font company in the late 1980s, which quickly became Australasia's leading firm in that industry. Today it has arguably the most extensive network of online and offline distributors of any foundry in the southern hemisphere. Jack's focus is examining branding and global business, including how smaller firms can leverage their intellectual capital applying an international marketing strategy. His master's thesis proved a connection between organisational vision and business performance through best-practice methods. Some of his recent research includes an examination of the success factors for online firms in Australasia, touching on cross-media concerns. Jack is a regular columnist for Desktop magazine in Australia and formerly contributed to UK design titles, DZ3 and Fontzone. Articles about him or his work have been published in numerous publications including CNN.com, The New York Times, The Washington Post, Harper's Bazaar, Professional Manager, Design Week, Vogue, Publish and The Sydney Morning Herald. SMEI members and member guests $60, non members $85 (prices inc GST) Cancellations after 4pm Friday, 7 March 2003, and 'no shows' will be charged | |