How to Create Consistently Great Advertising »
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| Speaker | Grant Leach, Managing Director, The REVO Group |
 For advertising to be really effective, it has to connect with people on a deep emotional level - with their values. Make that connection and you favourably influence their beliefs about your brand or product and their behaviour to buy your brand or product.For years, much of marketing has focused on self actualization - the peak of Maslow’s Hierarchy of needs. Now, a new theory has been developed based on identifying consumers' Value Sets. REVO has taken this new theory and applied it to advertising. They've coined the phrase "Values Based Communications"™. At this lunch, Grant Leach is going to explain how you can: Grant Leach is the Managing Director of REVO, an Auckland-based Adverting Agency that is applying the latest psychological research from the USA to influence consumer behaviour. The Values Based Communications™ model REVO has developed is producing phenomenal results for its clients – increased sales, increased market share, and even improved performances within sales teams. REVO recently picked up the Best Direct to Consumer Campaign Award for its work with a pharmaceutical product. The product's market share, in a multi-million dollar category, increased from 13% to 53% in only 10 months. The stuff marketing dreams are made of! Don't miss this chance to learn how you can create consistently great advertising! SMEI members and member guests $50, non members $75 (prices inc GST) Cancellations after 4pm Friday, 4 October 2002, and 'no shows' will be charged | |