Guardian of the Corporate Brand – PR or Advertising? »
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| Speaker | Tim Marshall, President, PRINZ and Andrew Stone, Vice President, CAANZ |
 SMEI is pleased to co-sponsor, along with Profile Publishing, the lecture series "A World of Marketing" run by Manukau Institute of Technology.This monthly series aims to air contemporary issues and debates in supermarketing, direct marketing, advertising, research, ecommerce and marketing in its broadest senses. Hear Tim Marshall, President of the Public Relations Institute, and Andrew Stone, CEO of Generator Bates discuss the roles of PR and advertising in the marketing mix. Which is more important to the health of the corporate brand, PR or advertising? Cost: Free entry Where: Lecture Theatre NR106, North Campus, Manukau Institute of Technology, Otara Road When: Friday, 4 October 2002, 12 - 1.30pm (for 12.30pm start) RSVP: ken.hyde@manukau.ac.nz | |