So, You Want to Achieve Customer Commitment?
First, YouŽd Better Commit to Your Customers! »
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| Speaker | David Lewis, Managing Director, VantagePoint |
 Customer, customer and customer! Virtually every organisation today is talking about customer acquisition, customer retention, customer satisfaction, customer delight, customer loyalty and customer commitment. The question is - how do you achieve that?The answer is - commit to your customers! At our September lunch, David Lewis will illustrate the elements of being truly committed to customers and the role of marketing in delivering commitment to customers. David will highlight brands that have grown and prospered from clearly being committed to customers and will outline the attributes New Zealand businesses need to develop to survive and grow in a commercial world overflowing with competition and choice. Is your organisation on the pathway to customer-led growth? Come along and find out. VantagePoint is a marketing management consultancy that is research based, using customer and market-centric research insights as the basis for all marketing strategy, plans and tactical marketing campaigns. VantagePoint provides a pathway to finding, building and keeping profitable customers by objectively advising clients on the most effective marketing management programmes to grow their business. SMEI members and member guests $50, non members $75 (prices inc GST) Cancellations after 4pm Friday, 6 September 2002, and 'no shows' will be charged. | |