21st Century Marketing »
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| Speaker | Rod Brodie, Professor of Marketing, The University of Auckland |
 SMEI is pleased to announce its co-sponsorship, along with Profile Publishing, of the lecture series "A World of Marketing" being run by Manukau Institute of Technology.This monthly series aims to air contemporary issues and debates in supermarketing, direct marketing, advertising, research, ecommerce and marketing in its broadest sense. Rod Brodie is President of the Australia and New Zealand Marketing Academy. He has recently published an international study of marketing practice in the Journal of Marketing. It presents a new view on just what marketing is - including the role of trade relations and electronic commerce. Cost: Free entry. Where: Lecture Theatre NR106, North Campus, Manukau Institute of Technology, Otara Road. When: Friday, 9 August 2002, 12 - 1.30pm (for 12.30pm start) RSVP: ken.hyde@manukau.ac.nz | |