The Great Internet Ratings Debate »
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| Speaker | Brian Milnes, The Advertising Exchange, and Jonathan Dodd, Research Solutions |
 SMEI is pleased to announce its co-sponsorship, along with Profile Publishing, of the lecture series "A World of Marketing" being run by Manukau Institute of Technology.This monthly series aims to air contemporary issues and debates in supermarketing, direct marketing, advertising, research, ecommerce and marketing in its broadest sense. At the June lunch, Brian Milnes and Jonathan Dodd will debate the best means of measuring internet activity on commercial websites. Does internet advertising work? Can we measure its effectiveness? Who: This is a free event open to everyone. Where: Lecture Theatre NR106, North Campus, Gate 13, Alexander Crescent, Manukau Institute of Technology, Otara. When: Friday, 7 June 2002, 12 - 1.30pm (arrive 12pm (for 12.30 start) RSVP: Dr Ken Hyde on (09) 968 7681 or email ken.hyde@manukau.ac.nz | |