Sales & Marketing Institute of New Zealand
Friday 21 November 2008

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Guerrilla Selling & Guerrilla Marketing »

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Speaker Orvel Ray Wilson, CSP, The Guerrilla Group, USA
 
Guerrilla Selling & Guerrilla MarketingTWO SEMINARS – ONE DAY
(Attend either seminar – or both!)


MORNING SESSION (8:30am - 12:00pm)
Guerrilla Selling


It's time to get tough. We've taken this best-selling book and turned it into a hard-hitting, results-oriented, half-day boot camp.

You will learn:
  • 10 characteristics of successful sales guerrillas, and how to develop them
  • 5 powerful steps for finding more and better prospects
  • 2 secret weapons that will always give you the tactical advantage
  • 7 different people in the buying process, and how to get them all on your side
  • 2 words that will guide you to the order every time
  • 6 unique steps for keeping all sales interviews on track
  • 35 innovative ways to deal with voice-mail

    This seminar is basic training for surviving today's commercial combat.


    AFTERNOON SESSION (1:00pm - 4:30pm)
    Guerrilla Marketing


    To compete in today's competitive environment, you must exercise the ingenuity and the ruthlessness of a dedicated commercial mercenary; you must become a guerrilla.

    You will learn:
  • 9 ways that Guerrilla Marketing is different from traditional marketing
  • 100 low-cost Guerrilla Marketing Weapons; 50 of them are free
  • How to dispel the mystique of marketing
  • How to develop a one-page Guerrilla Marketing Plan
  • How to create your own Guerrilla Marketing Calendar
  • Guerrilla tactics for marketing over the internet
  • How a small company can outmarket a big company every time

    Whether you're new to marketing or a seasoned business veteran, expect to learn unconventional approaches that work!


    OUR GUEST SPEAKER – ORVEL RAY WILSON

    A best-selling author and standing ovation speaker on sales and marketing, Orvel Ray's work has taken him to over 600 cities in the USA, Canada, Australia, England, Germany and Russia. His content-packed programs are entertaining, funny, motivating and devastatingly effective.

    Orvel Ray is a co-author of the best-selling Guerrilla Marketing series, including Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales, also Guerrilla Trade Show Selling and Guerrilla Teleselling. His newest book is Guerrilla Negotiating, How to Gain a Fair Advantage in an Unfair World. Selling magazine called Guerrilla Selling "one of the 10 most important business books of the decade."

    In 1997, Orvel Ray received the highest earned designation conferred by the National Speakers Association, the Certified Speaking Professional. Fewer than one-half of one percent of professional speakers worldwide have this distinction.

    Orvel Ray is a Senior Partner in The Guerrilla Group, Inc, an international training and consulting firm serving clients worldwide.


    SEMINAR SCHEDULE

    8:00am – 8:30am - Registration
    8:30am – 12:00pm – Guerrilla Selling Session
    12:00pm – 1:00pm – Lunch on your own
    1:00pm – 4:30pm – Guerrilla Marketing Session


    SEMINAR FEES

    SMEI members and member guests - $175* half day; $295* full day
    Book 4, get 5th seat free

    Non SMEI members - $250* half day; $395* full day
    Book 4, get 5th seat free

    * prices inc GST

    If booking for a half day session only, please specify which one on the booking form

    Cancellations after 4pm, Friday, 12 April 2002, and 'no shows' will be charged