B2B Marketing: There´s No Such Thing! »
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| Speaker | Paul Watkins, Paul Watkins Ltd |
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Why? Because B2B marketing is no different than any other form of marketing. Many businesses believe it's their products or prices that make the difference. It's not. It is simply because person A likes dealing with person B. The rules for B2B marketing are the same as those for marketing to consumers. It's about building relationships – one person buying from another. At this lunch, Paul Watkins is going to present: · a 4 step relationship marketing plan that works for every business, large or small · the 'rules' of relationship marketing · practical examples of how these techniques have worked in various industries Paul is a marketing speaker and consultant whose client list reads like a who's who of NZ business. For eight years, Paul was the CEO of Tourism Waikato, a region competing for visitors with other tourism centres like Rotorua and Queenstown. Paul and his team 'broke the rules' and ignored established tourism marketing techniques. Instead, they approached large off-shore companies using relationship marketing practices. They redefined the product, identified key decision makers and formed strategic alliances with competitors. The result was an 88% increase in visitor numbers from Southeast Asia in just one year – and two national tourism awards. The skills Paul learned are directly transferable to any business. This lunch is your chance to 'pick the brains' of a very successful marketer. SMEI members and member guests $50, non members $75 (prices inc GST) Cancellations after 4pm, Friday 5 October 2001, and 'no shows' will be charged | |