An Internet Marketing Roadmap: Complete with Signposted Potholes »
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| Speaker | John Sumner and Kath Dewar, Marketing Guide.com |
  This presentation is not to be missed. It will take you beyond the myths and legends, the hype, the new technology ‘toys’, and show the internet is more than merely an advertising medium. The Internet is uncharted territory for many marketers. But now’s there’s a roadmap complete with signposted potholes. Be there and learn … · What moves like liquid, but increases in value the more it’s shared · How the truth behind ‘collaborate or die’ may impact on you · How to build a successful ‘e-team’ through an unlikely ‘marriage’ · How to anticipate the impacts of disruptive technologies · How to categorise portals and where you fit - there’s more than one ‘net’ Plus, the story of how unlikely competitors formed a highly successful collaborative partnership … and much more. Marketing Guide.com is a pioneer in on-line learning and has done some serious homework on Internet marketing. The team has spent more than three years researching everything from successful ‘left field’ theories and practices, to established halls of learning and the experiences of famous brands and practitioners. The result is an in-depth, realistic Internet marketing roadmap. John Sumner is a senior marketing communications practitioner, educator and interactive marketing consultant. For clients like IBM, The Colonial Group and others, he has trained teams throughout Asia/Pacific and now heads the development team at Marketing Guide.com. Kath Dewar is an award winning direct marketer. She managed the marketing transition of ERGO to AMP Banking and the launch of full internet banking services before moving to E-LOAN New Zealand. Now an Associate Consultant at Marketing Guide.com, Kath’s one of the most experienced internet marketers in the country. Kath’s the perfect person to share internet marketing realities - the dreams and the potholes. SMEI members and member guests $50; non members $75 (prices incl GST). Cancellations within 48 hours and 'no shows' will be charged. Bookings close 4pm Friday, 11 May 2001 | |