Words change minds »
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| Speaker | Geoff Wake |
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Sales & Marketing Institute of NZ with Geewiz brings you another great stimulating breakfast which will challenge your thinking.. “Words that Change Minds” In the field of sales we rely heavily on the spoken word to influence customers’ decisions. Language is a powerful element in the world of sales and marketing and can either make or break sales. Sometimes a word or a phrase can literally make us see things in a different way. These are known as ‘mind-lines’ and when used productively are the domain of the most influential sales people. Those that don’t understand the impact of their language are doomed to continue asserting themselves and creating resistance to their proposals. Learn how words can shift and shape attitudes, how lines that are meaningful to a customer can turn their thinking around and change beliefs. Find out how the mind processes the language you use to create meanings and learn how to avoid language that creates obstructions. Understanding mind-lines will help you break down barriers and find the pathway of least resistance to gain the confidence of customers. Geoff Wake, principal for Amalgam Consulting, is a speaker, trainer and coach with over 20 years experience in both sales and management. He is a neuro-semantics master practitioner and certifying trainer, a certified behavioural and values analyst and a member of the International Positive Psychology Association. Geoff works with organisations to help them get the best from their people, having worked with many of New Zealand’s best known companies as well as throughout Asia. Investment $50 Breakfast 7-.7.30 in Restaurant, presentation 7.30-8.30 in Rose room, back to work by 8.40 email: breakfastminds@salesmarketing.org.nz | |