The Decline and Rise of Sunshine FM and Getting it on the shelve »
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| Speaker | Colin Cambell - Sunshine FM and Michelle Reid - Nobilo Wines Ltd |
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Colin's creative management of a local radio station in the Far North has made it #1 - despite heavy competition from national networks Michelle has been described by a customer as "one supplier that stands out from the hundreds we deal with". Her innovative pitch to get her wine brands into new channels led to sales growth and a brand new target audience. | |