Sales & Marketing Institute of New Zealand
Saturday 05 July 2008

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Property Public relations »

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Speaker Tim Paton Tapsell
 
Property public relations
Discover the art of seriously leveraging your marketing and public relations.
Learn a little about how to expertly utilize public relations in your endeavours.

When it comes to selling property, public relations is an under-utilised
part of the marketing mix. So says Tim Paton, who in his previous role as
a top selling real estate agent, saw the opportunity for vendors to not
only spend money on property advertising, but to also allow budget for
public relations. Luckily his wife Bridgette had ten years PR experience
and together they started successfully turning a good idea into the
foundations of a niche PR business.

Tim Paton-Tapsell
Tim Paton-Tapsell is the Client Services Director at V Marketing, a Mount
Maunganui-based marketing agency. Tim started his marketing career as a
qualitative market researcher for Focus Research working with high profile
clients such as BNZ, Telecom and Frucor. He then moved to Lion Breweries
where he worked as the brand manager for Lion Red and Corona. In his first
year of real estate, Tim sold a phenomenal $35 million worth of property,
securing him the highest ranked new agent position for Eves Realty in the
Bay of Plenty.

Speaker: Tim Paton-Tapsell
Venue Kingsgate Hotel Parnell
Time 12.15 till 2.00pm
Date Thursday 26th June, 2008


to Book email : pr@salesmarketing.org.nz