Experiencing the Brand Promise - Word of Mouth Marketing »
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| Speaker | Naomi Simson, RedBalloon Days |
 RedBalloon Days was launched by Naomi Simson in October 2001. From its beginnings as a hobby business on the side, Naomi has built RedBalloon Days into a trans-Tasman success story, providing hundreds of corporate programs and thousands of great days out every month. Through her corporate marketing career at companies such as Apple, Ansett and IBM, Naomi has extensive knowledge of what it takes to build a brand. Naomi will look at how enabling customers to experience your product helps them to market it to others and how you can harness the power of word-of-mouth to raise your turnover.More than 60,000 people have enjoyed a RedBalloon Days experience. RedBalloon has been acknowledged as #10 in the BRW fastest growing start ups, as the winner of the 2004 and 2005 Hitwise award for the most online visitors in the gifts and flowers category in Australia & New Zealand, and recently as a finalist in the NSW Telstra awards and the My Business awards. Naomi was recently named Entrepreneur of the Year at the Champion of Champion Awards. Naomi is passionate about pleasure, recognising that if average life has 27,610 days, how many are truly amazing? | |