Effective Geo-marketing »
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| Speaker | Assia Salikhova, E-Ideas Ltd |
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Geo-marketing is a natural progression of direct marketing becoming even more targeted. Modern technology and capabilities of using large volumes of data almost simultaneously open new perspectives for market analysis, planning and execution. What can Geo-marketing do to you? - ability to visualize where your customers and your potential customers are - ability to develop and implement highly targeted marketing campaigns - increase efficiency of delivery and customer service - make strategic decisions about choosing spots for new outlets, billboards. Etc. - develop strategies to establish high levels of penetration in a specific location Creator of rapidly growing business directory “Who is Where”, Assia Salikhova, is well positioned to share fundamentals of Geo-marketing. Launched in 2005, “Who Is Where” addressed lack of low level location information in NZ and attracted attention from market leaders with accuracy and completeness of data. Join Assia to find out how Geo-marketing can become your most valuable tool! | |