The Brand Wagon & how to get on it. »
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| Speaker | Frans Huysmans, Director Centro Communications Ltd |
 Branding is the core synopsis of 'thinking' in a business model.It represents the key source of IDEAS, INSPIRATION and MOTIVATION behind what a business LOOKS like, FEELS like, PROPOSES and DELIVERS as an experience for customers. Finding out what the brand experience is 'REALLY' like for customers, and what they understand the messages and 'values' to be, is essential in developing brand focused businesses. This is of utmost importance - why? Because your brand is the symbol of the 'relationship and experience' customers have with your business. And every time customers see your brand - they remember 'those' feelings and 'that' experience as impressions of your business. Which is fundamental in shaping and improving the way our brands connect with customers and what WE want them to get out of it. Frans is the Director of Centro a branding agency which promotes a holistic approach to branding, dealing with the dynamics of the whole company and nt just the front end marketing of products and services. | |