The Next Competitive Frontier – Creating Distinctive Individual Customer Experience »
Print friendly
| Speaker | Dick Brunton, Colmar Brunton |
 Dick Brunton is a highly regarded business and brand strategist. He has been CEO of Colmar Brunton for most of its 25 years as one of New Zealand’s pre-eminent market research consultancies. Colmar Brunton is consistently one of the best performers at the Market Research Effectiveness Awards and is a regular top ten finisher in Unlimited Magazine’s Best Places to Work contest. This year Dick was inducted into Marketing Magazine’s NZ Marketing Hall of Fame. He has facilitated close to 100 local and international workshops for Colmar Brunton clients and has recently gained extensive media coverage when he released the highlights of a first-of-its-kind measure of how New Zealander’s rate and value the services provided by the companies and organisations they deal with. His presentation will give business leaders a head start by identifying the next competitive frontier as well as detailing a step-by-step process to become one of the first to explore the new frontier of creating distinctive individual customer experience, and developing customer experience monopolies. You will take away a blueprint for a programme that will help to build sustainable shareholder value as well as a clear understanding of the role distinctive staff experiences play in supporting your customer’s experience. This is a presentation that all CEO's & Senior Managers should not miss! | |