Thinking Outside the Square »
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| Speaker | Gareth Richards |
 The pressure to differentiate is huge. The ability to continuouslygenerate ideas that are not obvious to your competitors is central to sales and marketing success. Yet our brains are conditioned to see and recall patterns. Thinking outside the square is not necessarily an easy habit for busy, stressed professionals. Yet so often in our industry it is stated as a must-have skill. Things we'll cover: A 5 interesting facts about how your brain works B what ideas are, what holds them back and how you can improve how you get them C lateral thinking: what it is and how you can use it Come along and hear Gareth Richards, Marketing and Innovation Tutor at CPIT, and learn how to generate more ideas. | |