Marketing Communications in the e-World »
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| Speaker | Frank van der Velden, CEO, Brave New World |
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Over the next 12 months, marketers will have to deal with more changes in the communications industry than at any other time before. Some marketers will be scared by them. Others will take them on board. Just some of the areas marketers will have to come to terms with: · How do we make our web site work (not should we have one)? · How do we use email to embed in customer relationships? · What are the threats and opportunities brought about by the new mobile capabilities, eg WAP? · What impact will interactive TV have on our customers’ decision making and fulfilment processes? · How relevant is conventional media in this new world and what are the changes? · Where does direct mail fit? · What does all this cost? · How do we rebalance our budget and people resources to reflect the use of these new media in our customer base? Come along and hear Frank van der Velden talk about how to anticipate the changes ahead and how to work with them to your best advantage. Frank is CEO and part owner of Brave New World (NZ) Ltd. The company recently merged the talents of WebMasters Network and leading design house, Dave Clark Design Associates, to form New Zealand’s largest online marketing solutions company, providing integrated digital marketing services through next-generation communication tools plus integration of traditional media channels. | |