Sales & Marketing Institute of New Zealand
Friday 21 November 2008

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Do customers buy your product or your solution? »

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Speaker Terry Allen, Microsoft
 
Do customers buy your product or your solution?We all have products and services to offer, but what do customers really buy, and what motivates them to choose your company?

Terry Allen is the Director, Enterprise and Partner Group for Microsoft New Zealand, and he will show you how Microsoft succeeds in an market awash with new products and technologies, and uses solution selling as a competitive advantage.