COOL TO BE CULT. Why build a brand when you can form a following? »
Print friendly
| Speaker | Mark di Somma, Audacity Group |
 Join brandthinker Mark Di Somma for an introduction to the phenomenon of the cult brand and find out why some companies have decided they no longer want just customers. What’s this about? The wonderful irony of globalisation is that you don’t have to be a big brand anymore. Right now, small is precious, unknown is uncorrupted, and ideas are the emerging credentials currency. It’s a huge opportunity as faith in the major league brands shows signs of fading. But only if you’re the right kind of company, only if you’re prepared to challenge the establishment and only if you have the street-wise understanding of your markets to leverage the potential. Who’s this for? This introduction to the phenomenon of cult brands is for business people, marketing and sales professionals and brand managers interested in cultivating a new level of loyalty with the people they do business with. Whether you decide to become a cult brand or not, these brands provide lessons for everyone in relationship building. What does this presentation cover? • The fork in the road. • Buzzword or business model? • Customers or followers – what do you want? • The tattoo of truth – are you a cult in the making or just a brand on the make? • Those fantastic fanatics • Is cult branding a viable path for every brand? • How do you do it successfully? 10 tips. One thing’s for certain – this won’t be a quiet lunch! Mark Di Somma is loud, energised and open minded. A “pusher” for Wellington-based brandthinking company The Audacity Group, Mark has more than 20 years experience as a writer, strategist and tactical provocateur. An award winning writer and in-demand speaker on brand and its relationship with business, Mark is a founding contributor to #1 ranked branding site, allaboutbranding.com, and publishes there regularly. He has also played a central role in the forging of some of the country’s most ambitious brand strategies and branded culture change programmes. Mark’s sessions are fun, cheeky, provocative, free-ranging and informal. Get ready to be challenged, motivated and above all, entertained! | |