Sales & Marketing Institute of New Zealand
Friday 21 November 2008

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Engaging with Asia »

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Speaker John Saunders, Asia New Zealand Foundation
 
Engaging with Asia
When you woke up this morning, you were already engaged with Asia……
Find out how from John Saunders, Director of Communications for the Asia New Zealand Foundation, formed to promote initiatives which create understanding and relationships between New Zealanders and the peoples of Asia. John works with staging the Chinese Lantern Festival in Auckland and Christchurch (over 150,000 people over 3 nights), and the Diwali Festival of Lights in Auckland and Wellington, along with promoting media education business topics on Asia.

The statistics themselves are mind boggling -
One third of our tourist revenue comes from Asia, an amount of $2 billion +
70% of our exports go to APEC countries - half of them go to Asia.

John will answer the serious questions on our relationship with Asia:
- How serious are we?
- How serious do we need to be?
- Where do we need to go?
- What have we been doing?

Can you avoid engaging with Asia? Come along and be stimulated to open doors, close deals . . .