Selling Less for More »
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| Speaker | Brian Richards, Brand Strategist |
 Answering the million dollar question. Why brand? Brands are one of the most potent forms of intellectual property. However, few companies have a robust strategy in place for actively developing and managing them. By failing to appreciate the extent of bottom line benefits, companies are often not putting sufficient time and investment into their brands, thereby missing a valuable opportunity to generate return on their investment. Brian has seen many companies come up his stairs with one view and go down with another more enlightened one. Exposed to a mixture of inspiration, a better understanding of the fit between their brand and business objectives, the return on investment and some of the innovative brand tools available, clients come to view their brand in a new and more valued light. In his thought-provoking presentation, Brian shares examples of how his business has used techniques such as unique storytelling, invigorating brand stewardship, harnessing our New Zealand qualities, and knowledge-led design to assist companies and regions to find the courage to invest in brand development and receive a tangible return. Members and member guests $60, non members $85 (prices inc GST) Book a table of six for $360.00 (members or not) Cancellations after 4pm 1 April and 'no shows' will be charged. | |