Everything I Ever Needed To Know About Marketing, I Learned From a Head of Broccoli... »
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| Speaker | Lisa Cork, The Marketing Department |
 Everything I Ever Needed To Know About Marketing, I Learned From a Head of Broccoli...Secrets of a Fresh Produce Marketer Revealed. So you think you've got it tough? Picture this. It's 28 degrees C. You've just been told you have 3,000 cartons of broccoli to sell and the market price is less than the cost of harvest. This is a perishable product with a 24-48 hour shelf life. What do you do? In this fun and fast paced presentation, you will learn how the non-branded, commodity based, perishable nature of fresh produce offers huge insights into how to market any product successfully. You are guaranteed to take away: 1. The three marketing truths that every marketer must know 2. How non-branded marketing strategies can grow the market 3. Fresh produce insights that no consumer should be without. Your Speaker: Lisa Cork is a global fresh produce marketing expert. She is the lady who put broccoli on George Bush Senior's plate in a global publicity coup that generated US$150,000,000 in free publicity. Now based in New Zealand, she's worked successfully with clients like New Zealand Avocados, New Zealand Feijoas and has trebled the amount of summer fruits that New Zealand consumers eat in the winter. She is a professional speaker, an author of two books and a popular columnist for FMCG magazine. This will be the most unique presentation of 2004 and one not to be missed. | |