Public Relations »
Simplicity: The New Competitive Advantage in a World of More, Better, Faster If you lead an enterprise or specialize in corporate communications, human resources or information technology, then run, donīt walk, to get your copy. This book is that powerful. Buy this book now at amazon |
Marketing With Email : A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales by Using the Internet´s Most Powerful Tool Detailed advice on how to expand and improve marketing opportunities, communications, and on-line relationships. A step-by-step process of creating and implementing an e-mail marketing plan for your specific needs. Buy this book now at amazon |
Email Marketing A complete guide for using e-mail to find and keep new customers. Creating an effective e-mail marketing strategy. How to craft an e-mail campaign, write masterpieces of e-mail advertising and more. Buy this book now at amazon |
The Handbook of Strategic Public Relations & Integrated Communications Communications The definitive guide for communications professionals. Featuring the expertise of the world´s foremost public relations and marketing authorities. Buy this book now at amazon |
Value-Added Public Relations : The Secret Weapon of Integrated Marketing Dozens of case histories to show how some of the most successful marketers have used public relations techniques to give added power and persuasion to their marketing messages. Buy this book now at amazon |
Power Public Relations : How to Get PR to Work for You Packed with case studies, experiences and real life tips, it shares valuable vision and opinions to help define the PR discipline. Steps to mesh your PR effort with any corporate structure and attitude. Buy this book now at amazon |
Publicity & Media Relations Checklists: 59 Proven Checklists to Save Time, Win Attention, & Maximize Exposure Buy this book now at amazon |
Effective Public Relations Comprehensive summary of PR concepts, theory, principles, history, management, and practices. The single most authoritative and complete reference for public relations professionals. Buy this book now at amazon |
101 Ways to Promote Yourself You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the world know about it. A crash course on how to get the attention you need. Buy this book now at amazon |
301 Do-It-Yourself Marketing Ideas : From America´s Most Innovative Small Companies Each idea in this book was developed --and proven to work --by innovative small companies. Easy to implement and requiring little or no resources, the 301 ideas are presented one per page and conveniently organized by category. Buy this book now at amazon |