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Simplicity: The New Competitive Advantage in a World of More, Better, Faster If you lead an enterprise or specialize in corporate communications, human resources or information technology, then run, don´t walk, to get your copy. This book is that powerful. Buy this book now at amazon |
Marketing on the Internet Marketing on the Internet Increase Your Sales and Make More Money! Reflects the rapid changes in online marketing, building online customer relationships, effective web site design, web promotion techniques, and secure payment methods. Buy this book now at amazon |
Business-to-Business Internet Marketing Step-by-step, battle-proven advice on how to use the Internet to sell to business. Buy this book now at amazon |
Marketing With Email : A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales by Using the Internet´s Most Powerful Tool Detailed advice on how to expand and improve marketing opportunities, communications, and on-line relationships. A step-by-step process of creating and implementing an e-mail marketing plan for your specific needs. Buy this book now at amazon |
The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition Forms, templates, and other valuable tools to create a complete Internet marketing plan. Learn which data you´ll need to gather in order to make informed decisions, how to analyze internet market statistics, how to address budget issues and more. Buy this book now at amazon |
Email Marketing A complete guide for using e-mail to find and keep new customers. Creating an effective e-mail marketing strategy. How to craft an e-mail campaign, write masterpieces of e-mail advertising and more. Buy this book now at amazon |
Dan Janal´s Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life Online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value, no matter what the size of your company or your marketing budget. Buy this book now at amazon |
E-mail Business Strategies & Dozens of Other Great Ways to Take Advantage of the Internet Extensively describes how to use e-mail in dozens of business environments. Buy this book now at amazon |
The 11 Immutable Laws of Internet Branding Buy this book now at amazon |
eBrands: Building an Internet Business at Breakneck Speed At the turn of the millennium, myriad companies have filled the Web with more than 800 million pages of content. Overwhelmed by choice and starved for time, customers are casting their clicks with brands they trust. Buy this book now at amazon |
Web Rules How the Internet is Changing the Way Consumers Make Choices The Internet is changing the balance of power between consumers, the companies they buy from, and the social and political institutions they interact with. Corporations and institutions have only a small window in which to learn new rules of engagement. Buy this book now at amazon |
E-Profit : High-Payoff Strategies for Capturing the E-Commerce Edge E-commerce is the hot topic of the day! But few companies are actually doing it--and even fewer are doing it profitably. Why is there so much talk and so little action? Two reasons - fear of change and lack of knowledge about the technology. Buy this book now at amazon |
Executive´s Guide to E-Business : From Tactics to Strategy An authoritative guide to becoming an industry leader through e-commerce. Shows businesses how to develop new relationships with customers, distributors, resellers/retailers, suppliers, logistics providers and more. Buy this book now at amazon |
Digital Transformation: The Essentials of e-Business Leadership The visionaries at Cisco, CMGI, Priceline.com, and other big e-business winners share their insights into what it takes to succeed in the new Internet economy. Buy this book now at amazon |
Newton´s Telecom Dictionary : The Official Dictionary of Telecommunications and the Internet Buy this book now at amazon |
Advertising on the Internet, 2nd Edition A hands-on guide to buying and selling advertising space on the web. Buy this book now at amazon |
Advertising on The Web Easy-to-read business book for marketers, advertising reps, and web reps. Describes what the future holds for web advertising. How to develop a web advertising strategy, find web sites to advertise your products, and negotiate and sell ad space. Buy this book now at amazon |
Web Advertising and Marketing Everything needed to launch a successful Web marketing campaign and bring a business online. Provides the necessary Web marketing strategies to make any online presence a profitable hot spot. Buy this book now at amazon |
Marketing on the Internet Detailed advice on how to incorporate an online multimedia strategy into a marketing plan. Comprehensive resource guides new businesses eager to test and profit from this powerful new marketing tool. Buy this book now at amazon |
Brand Leadership : Building Assets in the Information Society Provides the brand management team with the capability to create and elaborate brand identities. Buy this book now at amazon |
Online Market Research : Cost-Effective Searching of the Internet and Online Databases Get a step ahead of your competitors with the newest form of market research. An overview of online information sources, a demonstration of using the sources for market research, and a methodology for keeping up with the ever-changing online world. Buy this book now at amazon |
Permission Marketing: Turning Strangers Into Friends, and Friends into Customers Explains the differences between Interruption Marketing (old-style newspaper, TV and radio ads) and Permission Marketing--where visitors ask to be kept informed and willingly share information about themselves and their purchasing needs. Buy this book now at amazon |
Enterprise One to One : Tools for Competing in the Interactive Age A marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible Buy this book now at amazon |
The One to One Future : Building Relationships One Customer at a Time What will life be like after mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Focuses on share of customer rather than the mass-marketer´s share of Buy this book now at amazon |