Strategy »
How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one´s company more competitive. Buy this book now at amazon |
Business-to-Business Internet Marketing Step-by-step, battle-proven advice on how to use the Internet to sell to business. Buy this book now at amazon |
Dan Janal´s Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life Online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value, no matter what the size of your company or your marketing budget. Buy this book now at amazon |
The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition Forms, templates, and other valuable tools to create a complete Internet marketing plan. Learn which data you´ll need to gather in order to make informed decisions, how to analyze internet market statistics, how to address budget issues and more. Buy this book now at amazon |
Email Marketing A complete guide for using e-mail to find and keep new customers. Creating an effective e-mail marketing strategy. How to craft an e-mail campaign, write masterpieces of e-mail advertising and more. Buy this book now at amazon |
E-mail Business Strategies & Dozens of Other Great Ways to Take Advantage of the Internet Extensively describes how to use e-mail in dozens of business environments. Buy this book now at amazon |
Corporate Identity : Making Business Strategy Visible Through DesignA fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. Buy this book now at amazon |
Marketing Aesthetics: The Strategic Management of Brands, Identity and Image How have top companies created appeal for their brands? How have they sustained a competitive edge through aesthetics? Buy this book now at amazon |
E-Profit : High-Payoff Strategies for Capturing the E-Commerce Edge E-commerce is the hot topic of the day! But few companies are actually doing it--and even fewer are doing it profitably. Why is there so much talk and so little action? Two reasons - fear of change and lack of knowledge about the technology. Buy this book now at amazon |
Executive´s Guide to E-Business : From Tactics to Strategy An authoritative guide to becoming an industry leader through e-commerce. Shows businesses how to develop new relationships with customers, distributors, resellers/retailers, suppliers, logistics providers and more. Buy this book now at amazon |
Digital Transformation: The Essentials of e-Business Leadership The visionaries at Cisco, CMGI, Priceline.com, and other big e-business winners share their insights into what it takes to succeed in the new Internet economy. Buy this book now at amazon |
The Handbook of Strategic Public Relations & Integrated Communications Communications The definitive guide for communications professionals. Featuring the expertise of the world´s foremost public relations and marketing authorities. Buy this book now at amazon |
Power Public Relations : How to Get PR to Work for You Packed with case studies, experiences and real life tips, it shares valuable vision and opinions to help define the PR discipline. Steps to mesh your PR effort with any corporate structure and attitude. Buy this book now at amazon |
Publicity & Media Relations Checklists: 59 Proven Checklists to Save Time, Win Attention, & Maximize Exposure Buy this book now at amazon |
Marketing on the Internet Detailed advice on how to incorporate an online multimedia strategy into a marketing plan. Comprehensive resource guides new businesses eager to test and profit from this powerful new marketing tool. Buy this book now at amazon |
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders Hands-on advice, examples, and useful information for competing effectively with the top banana. Defines the various types of "challenger brands" and then discusses brand and advertising strategies of successful challenger brands. Buy this book now at amazon |
Competitive Strategy : Techniques for Analyzing Industries and Competitors Captures industry competition in five underlying forces. Three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategy development. Buy this book now at amazon |
Competitive Advantage : Creating and Sustaining Superior Performance Explores the underpinnings of competitive advantage in the individual firm. Describes how a firm actually gains an advantage over its rivals. Introduces a whole new way of understanding what a firm does. Buy this book now at amazon |
Cases in Competitive Strategy 26 indepth case studies provide a working understanding of competition and the ability to identify the factors that shape the success or failure of a firm. Buy this book now at amazon |
The Invisible Touch : The Four Keys to Modern Marketing Service businesses sell something that cannot be seen or heard, experience - and to make that experience truly exceptional they must first understand people and how to satisfy them. Quick, practical, and entertaining strategies. Buy this book now at amazon |
Differentiate or Die : Survival in Our Era of Killer Competition A practical guide on the most important task for any business today—differentiating your products from the competition. Buy this book now at amazon |
Selling to a Segmented Market : The Lifestyle ApproachShows how businesses can prosper in rapidly changing, fragmented markets by adopting a new, highly effective marketing strategy--the lifestyle approach. Shows how to reach these markets through precisely targeted, personalized marketing campaigns. Buy this book now at amazon |
Market Segmentation : A Step-By-Step Guide to Profitable New Business (Marketing for Managers)Provides a focused approach to winning the game of marketing. Step-by-step through the various stages of identification, implementation and maintenance of a coherent market segmentation strategy. Buy this book now at amazon |
Managing Channels of Distribution A very good insight on how to design, implement and manage your channel. Buy this book now at amazon |
How to Develop and Manage Successful Distributor Channels in World Markets A guide to developing and managing independent distributor sales channels in most world markets, for business owners and those in the import/export field. Explains aspects of the distributor relationship. Includes four basic action plans, plus advice on s Buy this book now at amazon |
Selling through Independent Reps Managing an independent sales force can be a major challenge - but, if it is done right, it can also be a powerful and lucrative sales strategy. A wealth of proven tips and strategies for developing a successful independent sales force that will dramatica Buy this book now at amazon |
Marketing Channels Focuses on how to design, develop, and maintain effective relationships among channel members so that sustainable competitive advantages can be achieved for their respective firms, both individually and collectively. Buy this book now at amazon |
Permission Marketing: Turning Strangers Into Friends, and Friends into Customers Explains the differences between Interruption Marketing (old-style newspaper, TV and radio ads) and Permission Marketing--where visitors ask to be kept informed and willingly share information about themselves and their purchasing needs. Buy this book now at amazon |
Relationship Marketing : New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever Leading-edge relationship marketing techniques now practiced at top firms. Step-by-step how to implement a relationship marketing program in your organization, supplies tools for measuring results and explores the practical role of technology. Buy this book now at amazon |
Relationship Marketing: Successful Strategies for the Age of the Customer Focuses on building crucial relationships that help a company dominate - and own - the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today´s fiercely competitive climate. Buy this book now at amazon |
How to Create Customers as Loyal as Norm Peterson A unique book on Customer Relationship Management (CRM). Explains the principles of CRM using the character of Norm Peterson from Cheers as a model for building long term loyal customer relationships. |