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Selling the Dream : How to Promote Your Product, Company, or Ideas-And Make a Difference-Using Everyday Evangelism In a new guide to successfully selling, managing, and marketing, the Apple Computer marketing genius shares the secrets of his unique "evangelical" business style. Buy this book now at amazon |
How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one´s company more competitive. Buy this book now at amazon |
Marketing on the Internet Marketing on the Internet Increase Your Sales and Make More Money! Reflects the rapid changes in online marketing, building online customer relationships, effective web site design, web promotion techniques, and secure payment methods. Buy this book now at amazon |
Rethinking the Sales Force : Redefining Selling to Create and Capture Customer Value Shows how the successful sales force breaks away from traditional thinking and transforms itself into a complex business process with multiple sales approaches and selling models that meet the demands of today´s sophisticated customers. Buy this book now at amazon |
The Sales Bible Buy this book now at amazon |
Knock Your Socks Off Selling Buy this book now at amazon |
Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know Buy this book now at amazon |
Customer Loyalty : How to Earn It, How to Keep It Outlines a six-step process for developing prospective customers into loyal advocates. Guide offers techniques for reaching the stage where customers buy on a steady basis, recommend the product to friends, and resist lower prices from the competition. Buy this book now at amazon |
The Customer Loyalty Pyramid As customers increasingly perceive a sameness of products and services among companies, an intense focus on customer retention and lifetime value will differentiate successful organizations from others. Buy this book now at amazon |
The Butterfly Customer: Capturing the Loyalty of Today´s Elusive Customer Provides a new definition of loyalty for the service sector, as well as a master plan for achieving success. Methods for attracting loyal customers that are based on providing a predictable and consistent service experience. Buy this book now at amazon |
Customer Retention : An Integrated Process for Keeping Your Best Customers In today´s crowded marketplace, the cost of gaining new customers far exceeds the cost of keeping them. A solid customer retention plan can be the difference between a loyal customer and a lost one. Buy this book now at amazon |
Seven Secrets to Successful Sales Management: The Sales Manager´s Manual Motivational, highly practical. Bridges the old world of sales management and the new challenges today. Successful secrets--dealing with personal and professional vision, leadership capability, effective goal setting and more. Buy this book now at amazon |
Building the High Performance Sales Force Sales managers are under pressure as never before. Strategies that address the rapidly changing sales role. Buy this book now at amazon |
Sales Coaching : Making the Great Leap from Sales Manager to Sales Coach Shows sales managers how to understand the nuances and payoffs of coaches, conduct coaching sessions and improve key skills such as listening and giving feedback, deal with discipline problems, and coach peers and yourself. Buy this book now at amazon |
Sales Coaching Playbook: A coaching system designed to increase performance, productivity, and profitability Buy this book now at amazon |
Crank ´Em Up!!! : Brilliant Sales Contests and Bright Ideas to Turn on Your Team and Turn Up Results (Self-Counsel Business Series)Ideas to tickle you and get YOU as a manager thinking about fun ways to create and stimulate additional sales volumes to your bottom line. Buy this book now at amazon |
Get the Most Out of Sales Meetings : Here´s How Buy this book now at amazon |
Better Sales Meetings In 3 To 30 Minutes Increase your sales and motivate your sales force through more effective meetings. 50 proven exercises to increase involvement, interest, focus and fun during sales meetings. Specifically written for sales managers. Buy this book now at amazon |
How to Get the Most Out of Sales MeetingsBuy this book now at amazon |
Executive´s Guide to E-Business : From Tactics to Strategy An authoritative guide to becoming an industry leader through e-commerce. Shows businesses how to develop new relationships with customers, distributors, resellers/retailers, suppliers, logistics providers and more. Buy this book now at amazon |
101 Stupid Things Salespeople Do To Sabotage Success Whether you´re in corporate sales or everyday, getting-through-life sales, this book will help you improve your selling skills. Buy this book now at amazon |
The 25 Sales Habits of Highly Successful Salespeople Teaches salespeople how to demonstrate trustworthiness, turn a customer´s objection around, and 23 other proven habits for sales success. Buy this book now at amazon |
The 25 Sales Strategies That Will Boost Your Sales Today! Simple, direct, easy-to-apply sales advice that has helped thousands of businesses around the world. Buy this book now at amazon |
Closing Techniques : (That Really Work!) Reinforces a common process for sales professionals and creates a sense of real time for closing sales. Buy this book now at amazon |
Hitting the Sweet Spot : How Consumer Insights Can Inspire Better Marketing and Advertising A lot of books will tell you how important it is to know your customer. This one will tell you how to do it. Buy this book now at amazon |
Radio Advertising : The Authoritative HandbookA comprehensive guide for advertisers, ad agencies, and people who want to sell them time on the radio. Buy this book now at amazon |
The Invisible Touch : The Four Keys to Modern Marketing Service businesses sell something that cannot be seen or heard, experience - and to make that experience truly exceptional they must first understand people and how to satisfy them. Quick, practical, and entertaining strategies. Buy this book now at amazon |
Selling the Invisible : A Field Guide to Modern Marketing A comprehensive guide to service marketing, furnishes tips and advice on how one can apply business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm. Buy this book now at amazon |
Attitude Is Everything A "success manual" that gives readers a step by step plan for taking control of their lives and unleashing their incredible potential. Buy this book now at amazon |
Self-Discipline In 10 Days, How To Go From Thinking To Doing Follow the system in this book and you will achieve more self-discipline in your work life, your personal life, and any other area of your life that you choose. You will go from dreaming, thinking, and planning to doing: Fast! Buy this book now at amazon |
100 Ways to Motivate Yourself Learn how to remove the barriers that keep you from realizing your dreams. Real-life experiences from such personalities as Arnold Schwarzenegger and Leonard Nimoy. Buy this book now at amazon |
The Little Book of Big Motivation: 180 Simple Ways to Overcome Obstacles and Realize Your Goals A concise guide to overcoming procrastination and reaching goals. Collection of mini strategies, encouraging guidelines, and ideas for personal rewards. Buy this book now at amazon |
Intrinsic Motivation at Work : Building Energy & Commitment A major step forward in understanding intrinsic motivation. Readable, logical, and especially relevant to those concerned with the attraction, retention, and motivation of knowledge workers and the effective management of Generation X employees. Buy this book now at amazon |
Emotional Value : Creating Strong Bonds With Your Customers Customers come back when they feel it. Making emotional connections means loyalty. Buy this book now at amazon |
Monitoring, Measuring, & Managing Customer Service A competitive guide to help customer service managers develop first-class customer service departments. Buy this book now at amazon |
Beyond ´Hello´ : A Practical Guide for Excellent Telephone Communication and Quality Customer Service Helps improve telephone interactions a company has with its valued customers. Includes exercises, stories and examples of how attitude, telephone etiquette, communication styles and listening skills impact the bottom line. Buy this book now at amazon |
Customer Service Over the Phone: Techniques and Technology for Handling Customers Over the Phone Excellent customer service is crucial to a successful phone-based business - it can secure customer loyalty, while poor service can lose it. Concise guide examines every important scenario that a customer service representative may encounter. Buy this book now at amazon |
22 Keys To Creating A Meaningful Workplace The underlying issues and challenges that affect employee satisfaction. Written in a down to earth, personable, genuine style. Buy this book now at amazon |
Managing Channels of Distribution A very good insight on how to design, implement and manage your channel. Buy this book now at amazon |
How to Develop and Manage Successful Distributor Channels in World Markets A guide to developing and managing independent distributor sales channels in most world markets, for business owners and those in the import/export field. Explains aspects of the distributor relationship. Includes four basic action plans, plus advice on s Buy this book now at amazon |
Selling through Independent Reps Managing an independent sales force can be a major challenge - but, if it is done right, it can also be a powerful and lucrative sales strategy. A wealth of proven tips and strategies for developing a successful independent sales force that will dramatica Buy this book now at amazon |
Marketing Channels Focuses on how to design, develop, and maintain effective relationships among channel members so that sustainable competitive advantages can be achieved for their respective firms, both individually and collectively. Buy this book now at amazon |
The One to One Fieldbook : The Complete Toolkit for Implementing a 1 To 1 Marketing Program A practical guide to implementing one-to-one marketing principles. Every day, all around the world, managers worry about the declining loyalty of their customers. Customers are being wooed ever more feverishly by competitors offering better prices, bette Buy this book now at amazon |
Enterprise One to One : Tools for Competing in the Interactive Age A marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible Buy this book now at amazon |
The One to One Future : Building Relationships One Customer at a Time What will life be like after mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Focuses on share of customer rather than the mass-marketer´s share of Buy this book now at amazon |
Relationship Marketing : New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever Leading-edge relationship marketing techniques now practiced at top firms. Step-by-step how to implement a relationship marketing program in your organization, supplies tools for measuring results and explores the practical role of technology. Buy this book now at amazon |
The New Rules of Marketing : How to Use One-To-One Relationship Marketing to Be the Leader in Your Industry Traditional Mass Marketing is DEAD! Today an increasing number of marketing executives recognize the need to build a database of customers and prospects. An explanation of not only why a database is required for manufacturers and retailers, but a guide to Buy this book now at amazon |
Aftermarketing : How to Keep Customers for Life Through Relationship Marketing The president of a marketing consulting and research firm warns marketers to shift their focus from customer conquest to customer retention. He shows how to track customers, serve them better, measure customer satisfaction, handle complaints, and convert Buy this book now at amazon |
Relationship Marketing: Successful Strategies for the Age of the Customer Focuses on building crucial relationships that help a company dominate - and own - the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today´s fiercely competitive climate. Buy this book now at amazon |
Relationship Marketing for Competitive Advantage: Winning and Keeping Customers · Presents a selection of some of the best writing on the subject by experts from around the world. The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive Buy this book now at amazon |
How to Create Customers as Loyal as Norm Peterson A unique book on Customer Relationship Management (CRM). Explains the principles of CRM using the character of Norm Peterson from Cheers as a model for building long term loyal customer relationships. |
Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance A masterful explanation of the fundamentals and intricacies for properly and completely implementing sales and operations planning. Buy this book now at amazon |