Sales & Marketing Institute of New Zealand
Thursday 28 August 2008

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Sales & Marketing Institute
PO Box 99 041
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Management »



Management 21C: Someday We´ll All Manage This Way


Is this the future of business? A compelling collection of ideas about how organizations will function in the 21st century.

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Leading the Revolution


A no-holds-barred assessment of the issues facing companies all around the world as they struggle to catch up with the new economy.

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The Entrepreneurial Mindset


About succeeding in an unpredictable world. It will help everyone from independent entrepreneurs to managers of large corporations develop insights that others overlook and act on them to build the truly entrepreneurial organisation.

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The Beauty of the Beast : Breathing New Life into Organizations


Aims to bring us to terms with everything we hate about organizations then urges us to look beneath the day-to-day workings of organizations and start imagining them at their full potential.

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The Consulting Process in Action


An excellent framework to build your own consulting process, or to examine an existing process with others.

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Getting Things Done When You Are Not in Charge


A practical, easy-to-read guidebook on how to lead change from the middle of an organization and, in the process, how to discover new meaning in your work.

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Influence Without Authority


Lays the foundations for a dynamic new age management ethic. Demonstrates how to use the Law of Reciprocity for mutual benefit and offers techniques for managing upwards and laterally as well as downwards.

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Rules For Revolutionaries


As if revolutionaries really followed rules, Guy Kawasaki puts forth a top 10 list for aspiring entrepreneurs.

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Selling the Dream : How to Promote Your Product, Company, or Ideas-And Make a Difference-Using Everyday Evangelism


In a new guide to successfully selling, managing, and marketing, the Apple Computer marketing genius shares the secrets of his unique "evangelical" business style.

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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit


A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one´s company more competitive.

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Simplicity: The New Competitive Advantage in a World of More, Better, Faster


If you lead an enterprise or specialize in corporate communications, human resources or information technology, then run, don´t walk, to get your copy. This book is that powerful.

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The Visionary´s Handbook: Nine Paradoxes That will Shape the Future of Your Business


This book will challenge your most fundamental beliefs about competition, value, time, action, and leadership. Get ready for enlightenment.

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The 21 Indispensible Qualities of a Leader: Becoming the Person Others Will Want to Follow


Why do some people consistently inspire others to follow their lead? Identifies top traits and then defines them in ways that readers can absorb and use.

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The 21 Irrefutable Laws of Leadership : Follow Them and People Will Follow You


Combined insights learned from thirty-plus years of leadership successes and mistakes with observations from the worlds of business, politics, sports, religion, and military conduct. The result is a revealing study of leadership.

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Developing the Leader Within You


What does it take to make a leader? Outlines principles for inspiring, motivating, and influencing others. These principles can be used in any organization to foster integrity and self-discipline.

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The Winning Attitude


Learn how to recognize and attain the winning attitude to overcome life´s difficulties, win people over, and turn problems into opportunities.

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Be a People Person


Being a leader means working with people, and that´s not always an easy task! Interpersonal relationships can make or break a leader--whether in the office, the church, the committee, or elsewhere. John Maxwell teaches the art of relating well.

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The Customer Loyalty Pyramid


As customers increasingly perceive a sameness of products and services among companies, an intense focus on customer retention and lifetime value will differentiate successful organizations from others.

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Seven Secrets to Successful Sales Management: The Sales Manager´s Manual


Motivational, highly practical. Bridges the old world of sales management and the new challenges today. Successful secrets--dealing with personal and professional vision, leadership capability, effective goal setting and more.

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Building the High Performance Sales Force


Sales managers are under pressure as never before. Strategies that address the rapidly changing sales role.

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Sales Coaching : Making the Great Leap from Sales Manager to Sales Coach


Shows sales managers how to understand the nuances and payoffs of coaches, conduct coaching sessions and improve key skills such as listening and giving feedback, deal with discipline problems, and coach peers and yourself.

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Sales Coaching Playbook: A coaching system designed to increase performance, productivity, and profitability




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Crank ´Em Up!!! : Brilliant Sales Contests and Bright Ideas to Turn on Your Team and Turn Up Results (Self-Counsel Business Series)


Ideas to tickle you and get YOU as a manager thinking about fun ways to create and stimulate additional sales volumes to your bottom line.

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Get the Most Out of Sales Meetings : Here´s How




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Better Sales Meetings In 3 To 30 Minutes


Increase your sales and motivate your sales force through more effective meetings. 50 proven exercises to increase involvement, interest, focus and fun during sales meetings. Specifically written for sales managers.

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How to Get the Most Out of Sales Meetings




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Web Rules How the Internet is Changing the Way Consumers Make Choices


The Internet is changing the balance of power between consumers, the companies they buy from, and the social and political institutions they interact with. Corporations and institutions have only a small window in which to learn new rules of engagement.

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E-Profit : High-Payoff Strategies for Capturing the E-Commerce Edge


E-commerce is the hot topic of the day! But few companies are actually doing it--and even fewer are doing it profitably. Why is there so much talk and so little action? Two reasons - fear of change and lack of knowledge about the technology.

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Executive´s Guide to E-Business : From Tactics to Strategy


An authoritative guide to becoming an industry leader through e-commerce. Shows businesses how to develop new relationships with customers, distributors, resellers/retailers, suppliers, logistics providers and more.

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Digital Transformation: The Essentials of e-Business Leadership


The visionaries at Cisco, CMGI, Priceline.com, and other big e-business winners share their insights into what it takes to succeed in the new Internet economy.

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Who Moved My Cheese?: An Amazing Way to Deal With Change in Your Work and in Your Life


From one of the world´s most recognized experts on management comes a charming parable filled with insights designed to help readers manage change quickly and prevail in changing times.

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Peak Performance: Aligning the Hearts and Minds of Your Employees


It takes a fired-up workforce to deliver consistently higher levels of performance than its competition. What fuels the fire? Drawing on an in-depth study of twenty-five enterprises, the author found distinct patterns.

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The Invisible Touch : The Four Keys to Modern Marketing


Service businesses sell something that cannot be seen or heard, experience - and to make that experience truly exceptional they must first understand people and how to satisfy them. Quick, practical, and entertaining strategies.

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Selling the Invisible : A Field Guide to Modern Marketing


A comprehensive guide to service marketing, furnishes tips and advice on how one can apply business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

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Market Research Matters: Tools and Techniques for Aligning Your Business


Most businesses focus on building on past successes. This book effectively establishes the case that those companies that look to the future and embrace market research will become leaders through the creation of sustainable competitive advantage.

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Intrinsic Motivation at Work : Building Energy & Commitment


A major step forward in understanding intrinsic motivation. Readable, logical, and especially relevant to those concerned with the attraction, retention, and motivation of knowledge workers and the effective management of Generation X employees.

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Monitoring, Measuring, & Managing Customer Service


A competitive guide to help customer service managers develop first-class customer service departments.

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22 Keys To Creating A Meaningful Workplace


The underlying issues and challenges that affect employee satisfaction. Written in a down to earth, personable, genuine style.

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Terms of Engagement: Changing the Way We Change Organizations


An exciting new contribution to the field of organizational change. Provides provides leaders with a coherent set of principles for addressing business and social issues instead of tired techniques.

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How to Develop and Manage Successful Distributor Channels in World Markets


A guide to developing and managing independent distributor sales channels in most world markets, for business owners and those in the import/export field. Explains aspects of the distributor relationship. Includes four basic action plans, plus advice on s

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Selling through Independent Reps


Managing an independent sales force can be a major challenge - but, if it is done right, it can also be a powerful and lucrative sales strategy. A wealth of proven tips and strategies for developing a successful independent sales force that will dramatica

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Relationship Marketing : New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever


Leading-edge relationship marketing techniques now practiced at top firms. Step-by-step how to implement a relationship marketing program in your organization, supplies tools for measuring results and explores the practical role of technology.

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The New Rules of Marketing : How to Use One-To-One Relationship Marketing to Be the Leader in Your Industry


Traditional Mass Marketing is DEAD! Today an increasing number of marketing executives recognize the need to build a database of customers and prospects. An explanation of not only why a database is required for manufacturers and retailers, but a guide to

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Aftermarketing : How to Keep Customers for Life Through Relationship Marketing


The president of a marketing consulting and research firm warns marketers to shift their focus from customer conquest to customer retention. He shows how to track customers, serve them better, measure customer satisfaction, handle complaints, and convert

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Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance


A masterful explanation of the fundamentals and intricacies for properly and completely implementing sales and operations planning.

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