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Advertising on the Internet, 2nd Edition A hands-on guide to buying and selling advertising space on the web. Buy this book now at amazon |
Advertising on The Web Easy-to-read business book for marketers, advertising reps, and web reps. Describes what the future holds for web advertising. How to develop a web advertising strategy, find web sites to advertise your products, and negotiate and sell ad space. Buy this book now at amazon |
Web Advertising and Marketing Everything needed to launch a successful Web marketing campaign and bring a business online. Provides the necessary Web marketing strategies to make any online presence a profitable hot spot. Buy this book now at amazon |
Marketing on the Internet Detailed advice on how to incorporate an online multimedia strategy into a marketing plan. Comprehensive resource guides new businesses eager to test and profit from this powerful new marketing tool. Buy this book now at amazon |
Truth, Lies and Advertising : The Art of Account PlanningBuy this book now at amazon |
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders Hands-on advice, examples, and useful information for competing effectively with the top banana. Defines the various types of "challenger brands" and then discusses brand and advertising strategies of successful challenger brands. Buy this book now at amazon |
Hitting the Sweet Spot : How Consumer Insights Can Inspire Better Marketing and Advertising A lot of books will tell you how important it is to know your customer. This one will tell you how to do it. Buy this book now at amazon |
1001 Advertising Tips A step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. Buy this book now at amazon |
The 33 Ruthless Rules of Local Advertising Local advertising has been at best a gamble for most small business owners. This book is written for them, and the promise of the book is to change things around from 10% success to 90% success on a consistent basis. Buy this book now at amazon |
Radio Advertising : The Authoritative HandbookA comprehensive guide for advertisers, ad agencies, and people who want to sell them time on the radio. Buy this book now at amazon |
Divide and Conquer : Target Your Customers Through Market Segmentation Teaches readers what they need to know to conduct their own successful selective-marketing ad campaigns. Fifteen fascinating and instructive case studies. Buy this book now at amazon |