Competition »
Competitive Strategy : Techniques for Analyzing Industries and Competitors Captures industry competition in five underlying forces. Three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategy development. Buy this book now at amazon |
Competitive Advantage : Creating and Sustaining Superior Performance Explores the underpinnings of competitive advantage in the individual firm. Describes how a firm actually gains an advantage over its rivals. Introduces a whole new way of understanding what a firm does. Buy this book now at amazon |
Cases in Competitive Strategy 26 indepth case studies provide a working understanding of competition and the ability to identify the factors that shape the success or failure of a firm. Buy this book now at amazon |
Market Research Matters: Tools and Techniques for Aligning Your Business Most businesses focus on building on past successes. This book effectively establishes the case that those companies that look to the future and embrace market research will become leaders through the creation of sustainable competitive advantage. Buy this book now at amazon |
Emotional Value : Creating Strong Bonds With Your Customers Customers come back when they feel it. Making emotional connections means loyalty. Buy this book now at amazon |
The One to One Fieldbook : The Complete Toolkit for Implementing a 1 To 1 Marketing Program A practical guide to implementing one-to-one marketing principles. Every day, all around the world, managers worry about the declining loyalty of their customers. Customers are being wooed ever more feverishly by competitors offering better prices, bette Buy this book now at amazon |
How to Create Customers as Loyal as Norm Peterson A unique book on Customer Relationship Management (CRM). Explains the principles of CRM using the character of Norm Peterson from Cheers as a model for building long term loyal customer relationships. |