Market Research »
Hitting the Sweet Spot : How Consumer Insights Can Inspire Better Marketing and Advertising A lot of books will tell you how important it is to know your customer. This one will tell you how to do it. Buy this book now at amazon |
Market Research Matters: Tools and Techniques for Aligning Your Business Most businesses focus on building on past successes. This book effectively establishes the case that those companies that look to the future and embrace market research will become leaders through the creation of sustainable competitive advantage. Buy this book now at amazon |
State of the Art Marketing Research Helps you know what to look for in doing mall interviews, focus groups and mail studies. Gives explanation of sampling, designing questionnaire and everything relevant to the research industry. Buy this book now at amazon |
Online Market Research : Cost-Effective Searching of the Internet and Online Databases Get a step ahead of your competitors with the newest form of market research. An overview of online information sources, a demonstration of using the sources for market research, and a methodology for keeping up with the ever-changing online world. Buy this book now at amazon |
Market Research : A Guide to Planning, Methodology and Evaluation Buy this book now at amazon |
Market Segmentation : Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior State-of-the-art demographic and psychographic segmentation techniques and case studies reflect the latest data and applications. Covers international market segmentation and database marketing/single source data to help analyze market opportunities. Buy this book now at amazon |
Selling to a Segmented Market : The Lifestyle ApproachShows how businesses can prosper in rapidly changing, fragmented markets by adopting a new, highly effective marketing strategy--the lifestyle approach. Shows how to reach these markets through precisely targeted, personalized marketing campaigns. Buy this book now at amazon |
Divide and Conquer : Target Your Customers Through Market Segmentation Teaches readers what they need to know to conduct their own successful selective-marketing ad campaigns. Fifteen fascinating and instructive case studies. Buy this book now at amazon |
Beyond Mind Games : The Marketing of Power of Psychographics Explains what psychographics is, where it came from, and how you can use it. Buy this book now at amazon |
Market Segmentation : A Step-By-Step Guide to Profitable New Business (Marketing for Managers)Provides a focused approach to winning the game of marketing. Step-by-step through the various stages of identification, implementation and maintenance of a coherent market segmentation strategy. Buy this book now at amazon |