Corporate Identity »
Corporate Identity : Making Business Strategy Visible Through DesignA fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. Buy this book now at amazon |
Marketing Aesthetics: The Strategic Management of Brands, Identity and Image How have top companies created appeal for their brands? How have they sustained a competitive edge through aesthetics? Buy this book now at amazon |
Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands Moving beyond traditional features-and-benefits marketing. A revolutionary approach to marketing for the branding and information age. Buy this book now at amazon |
Building Strong Brands Real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity. Buy this book now at amazon |
Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity The art of building sales is, to a large extent, the art of building brands. Exciting new ideas and perspectives on brand building. An invaluable reference for designers, marketing managers and brand managers alike. Buy this book now at amazon |
Strategic Brand Management: Building, Measuring, and Managing Brand Equity Why are brands important? What do they mean to consumers? How can they be built? What are they worth? What should be done to manage them properly? The most comprehensive and detailed study of brands and brand equity to date. Buy this book now at amazon |
The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand Marketing is building a brand in the mind of the prospect. If you can build a powerful brand you will have a powerful marketing program. A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts. Buy this book now at amazon |
The 11 Immutable Laws of Internet Branding Buy this book now at amazon |
eBrands: Building an Internet Business at Breakneck Speed At the turn of the millennium, myriad companies have filled the Web with more than 800 million pages of content. Overwhelmed by choice and starved for time, customers are casting their clicks with brands they trust. Buy this book now at amazon |
Web Rules How the Internet is Changing the Way Consumers Make Choices The Internet is changing the balance of power between consumers, the companies they buy from, and the social and political institutions they interact with. Corporations and institutions have only a small window in which to learn new rules of engagement. Buy this book now at amazon |
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders Hands-on advice, examples, and useful information for competing effectively with the top banana. Defines the various types of "challenger brands" and then discusses brand and advertising strategies of successful challenger brands. Buy this book now at amazon |
Differentiate or Die : Survival in Our Era of Killer Competition A practical guide on the most important task for any business today—differentiating your products from the competition. Buy this book now at amazon |
Brand Leadership : Building Assets in the Information Society Provides the brand management team with the capability to create and elaborate brand identities. Buy this book now at amazon |