Marketing »
Principles of Internet Marketing First systematic view of the profound changes in marketing brought about by the internet. Buy this book now at amazon |
Digital Capital: Harnessing the Power of Business Webs Explain that business webs (b-webs) are partnerships consisting of digital networks of producers, suppliers, service providers, infrastructure companies, and customers. Buy this book now at amazon |
Newton´s Telecom Dictionary : The Official Dictionary of Telecommunications and the Internet Buy this book now at amazon |
The Consultant´s Calling: Bringing Who You Are to What You Do For anyone who wants to know what consulting is really like as a career, as a living, as a way of life. Shows how to make the job rewarding--both financially and personally. Buy this book now at amazon |
Selling the Dream : How to Promote Your Product, Company, or Ideas-And Make a Difference-Using Everyday Evangelism In a new guide to successfully selling, managing, and marketing, the Apple Computer marketing genius shares the secrets of his unique "evangelical" business style. Buy this book now at amazon |
How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one´s company more competitive. Buy this book now at amazon |
The Visionary´s Handbook: Nine Paradoxes That will Shape the Future of Your Business This book will challenge your most fundamental beliefs about competition, value, time, action, and leadership. Get ready for enlightenment. Buy this book now at amazon |
Marketing on the Internet Marketing on the Internet Increase Your Sales and Make More Money! Reflects the rapid changes in online marketing, building online customer relationships, effective web site design, web promotion techniques, and secure payment methods. Buy this book now at amazon |
Business-to-Business Internet Marketing Step-by-step, battle-proven advice on how to use the Internet to sell to business. Buy this book now at amazon |
Marketing With Email : A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales by Using the Internet´s Most Powerful Tool Detailed advice on how to expand and improve marketing opportunities, communications, and on-line relationships. A step-by-step process of creating and implementing an e-mail marketing plan for your specific needs. Buy this book now at amazon |
Dan Janal´s Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life Online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value, no matter what the size of your company or your marketing budget. Buy this book now at amazon |
The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition Forms, templates, and other valuable tools to create a complete Internet marketing plan. Learn which data you´ll need to gather in order to make informed decisions, how to analyze internet market statistics, how to address budget issues and more. Buy this book now at amazon |
Email Marketing A complete guide for using e-mail to find and keep new customers. Creating an effective e-mail marketing strategy. How to craft an e-mail campaign, write masterpieces of e-mail advertising and more. Buy this book now at amazon |
E-mail Business Strategies & Dozens of Other Great Ways to Take Advantage of the Internet Extensively describes how to use e-mail in dozens of business environments. Buy this book now at amazon |
The Customer Loyalty Pyramid As customers increasingly perceive a sameness of products and services among companies, an intense focus on customer retention and lifetime value will differentiate successful organizations from others. Buy this book now at amazon |
The Butterfly Customer: Capturing the Loyalty of Today´s Elusive Customer Provides a new definition of loyalty for the service sector, as well as a master plan for achieving success. Methods for attracting loyal customers that are based on providing a predictable and consistent service experience. Buy this book now at amazon |
Customer Retention : An Integrated Process for Keeping Your Best Customers In today´s crowded marketplace, the cost of gaining new customers far exceeds the cost of keeping them. A solid customer retention plan can be the difference between a loyal customer and a lost one. Buy this book now at amazon |
Marketing Aesthetics: The Strategic Management of Brands, Identity and Image How have top companies created appeal for their brands? How have they sustained a competitive edge through aesthetics? Buy this book now at amazon |
Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands Moving beyond traditional features-and-benefits marketing. A revolutionary approach to marketing for the branding and information age. Buy this book now at amazon |
Building Strong Brands Real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity. Buy this book now at amazon |
Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity The art of building sales is, to a large extent, the art of building brands. Exciting new ideas and perspectives on brand building. An invaluable reference for designers, marketing managers and brand managers alike. Buy this book now at amazon |
Strategic Brand Management: Building, Measuring, and Managing Brand Equity Why are brands important? What do they mean to consumers? How can they be built? What are they worth? What should be done to manage them properly? The most comprehensive and detailed study of brands and brand equity to date. Buy this book now at amazon |
The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand Marketing is building a brand in the mind of the prospect. If you can build a powerful brand you will have a powerful marketing program. A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts. Buy this book now at amazon |
The 11 Immutable Laws of Internet Branding Buy this book now at amazon |
eBrands: Building an Internet Business at Breakneck Speed At the turn of the millennium, myriad companies have filled the Web with more than 800 million pages of content. Overwhelmed by choice and starved for time, customers are casting their clicks with brands they trust. Buy this book now at amazon |
Web Rules How the Internet is Changing the Way Consumers Make Choices The Internet is changing the balance of power between consumers, the companies they buy from, and the social and political institutions they interact with. Corporations and institutions have only a small window in which to learn new rules of engagement. Buy this book now at amazon |
E-Profit : High-Payoff Strategies for Capturing the E-Commerce Edge E-commerce is the hot topic of the day! But few companies are actually doing it--and even fewer are doing it profitably. Why is there so much talk and so little action? Two reasons - fear of change and lack of knowledge about the technology. Buy this book now at amazon |
Executive´s Guide to E-Business : From Tactics to Strategy An authoritative guide to becoming an industry leader through e-commerce. Shows businesses how to develop new relationships with customers, distributors, resellers/retailers, suppliers, logistics providers and more. Buy this book now at amazon |
Digital Transformation: The Essentials of e-Business Leadership The visionaries at Cisco, CMGI, Priceline.com, and other big e-business winners share their insights into what it takes to succeed in the new Internet economy. Buy this book now at amazon |
The Handbook of Strategic Public Relations & Integrated Communications Communications The definitive guide for communications professionals. Featuring the expertise of the world´s foremost public relations and marketing authorities. Buy this book now at amazon |
Value-Added Public Relations : The Secret Weapon of Integrated Marketing Dozens of case histories to show how some of the most successful marketers have used public relations techniques to give added power and persuasion to their marketing messages. Buy this book now at amazon |
Publicity & Media Relations Checklists: 59 Proven Checklists to Save Time, Win Attention, & Maximize Exposure Buy this book now at amazon |
Effective Public Relations Comprehensive summary of PR concepts, theory, principles, history, management, and practices. The single most authoritative and complete reference for public relations professionals. Buy this book now at amazon |
101 Ways to Promote Yourself You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the world know about it. A crash course on how to get the attention you need. Buy this book now at amazon |
301 Do-It-Yourself Marketing Ideas : From America´s Most Innovative Small Companies Each idea in this book was developed --and proven to work --by innovative small companies. Easy to implement and requiring little or no resources, the 301 ideas are presented one per page and conveniently organized by category. Buy this book now at amazon |
Advertising on the Internet, 2nd Edition A hands-on guide to buying and selling advertising space on the web. Buy this book now at amazon |
Advertising on The Web Easy-to-read business book for marketers, advertising reps, and web reps. Describes what the future holds for web advertising. How to develop a web advertising strategy, find web sites to advertise your products, and negotiate and sell ad space. Buy this book now at amazon |
Web Advertising and Marketing Everything needed to launch a successful Web marketing campaign and bring a business online. Provides the necessary Web marketing strategies to make any online presence a profitable hot spot. Buy this book now at amazon |
Marketing on the Internet Detailed advice on how to incorporate an online multimedia strategy into a marketing plan. Comprehensive resource guides new businesses eager to test and profit from this powerful new marketing tool. Buy this book now at amazon |
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders Hands-on advice, examples, and useful information for competing effectively with the top banana. Defines the various types of "challenger brands" and then discusses brand and advertising strategies of successful challenger brands. Buy this book now at amazon |
Hitting the Sweet Spot : How Consumer Insights Can Inspire Better Marketing and Advertising A lot of books will tell you how important it is to know your customer. This one will tell you how to do it. Buy this book now at amazon |
1001 Advertising Tips A step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. Buy this book now at amazon |
The 33 Ruthless Rules of Local Advertising Local advertising has been at best a gamble for most small business owners. This book is written for them, and the promise of the book is to change things around from 10% success to 90% success on a consistent basis. Buy this book now at amazon |
Competitive Advantage : Creating and Sustaining Superior Performance Explores the underpinnings of competitive advantage in the individual firm. Describes how a firm actually gains an advantage over its rivals. Introduces a whole new way of understanding what a firm does. Buy this book now at amazon |
Cases in Competitive Strategy 26 indepth case studies provide a working understanding of competition and the ability to identify the factors that shape the success or failure of a firm. Buy this book now at amazon |
Competitive Strategy : Techniques for Analyzing Industries and Competitors Captures industry competition in five underlying forces. Three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategy development. Buy this book now at amazon |
The Invisible Touch : The Four Keys to Modern Marketing Service businesses sell something that cannot be seen or heard, experience - and to make that experience truly exceptional they must first understand people and how to satisfy them. Quick, practical, and entertaining strategies. Buy this book now at amazon |
Selling the Invisible : A Field Guide to Modern Marketing A comprehensive guide to service marketing, furnishes tips and advice on how one can apply business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm. Buy this book now at amazon |
Differentiate or Die : Survival in Our Era of Killer Competition A practical guide on the most important task for any business today—differentiating your products from the competition. Buy this book now at amazon |
Brand Leadership : Building Assets in the Information Society Provides the brand management team with the capability to create and elaborate brand identities. Buy this book now at amazon |
Market Research Matters: Tools and Techniques for Aligning Your Business Most businesses focus on building on past successes. This book effectively establishes the case that those companies that look to the future and embrace market research will become leaders through the creation of sustainable competitive advantage. Buy this book now at amazon |
State of the Art Marketing Research Helps you know what to look for in doing mall interviews, focus groups and mail studies. Gives explanation of sampling, designing questionnaire and everything relevant to the research industry. Buy this book now at amazon |
Online Market Research : Cost-Effective Searching of the Internet and Online Databases Get a step ahead of your competitors with the newest form of market research. An overview of online information sources, a demonstration of using the sources for market research, and a methodology for keeping up with the ever-changing online world. Buy this book now at amazon |
Market Research : A Guide to Planning, Methodology and Evaluation Buy this book now at amazon |
Market Segmentation : Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior State-of-the-art demographic and psychographic segmentation techniques and case studies reflect the latest data and applications. Covers international market segmentation and database marketing/single source data to help analyze market opportunities. Buy this book now at amazon |
Selling to a Segmented Market : The Lifestyle ApproachShows how businesses can prosper in rapidly changing, fragmented markets by adopting a new, highly effective marketing strategy--the lifestyle approach. Shows how to reach these markets through precisely targeted, personalized marketing campaigns. Buy this book now at amazon |
Divide and Conquer : Target Your Customers Through Market Segmentation Teaches readers what they need to know to conduct their own successful selective-marketing ad campaigns. Fifteen fascinating and instructive case studies. Buy this book now at amazon |
Beyond Mind Games : The Marketing of Power of Psychographics Explains what psychographics is, where it came from, and how you can use it. Buy this book now at amazon |
Market Segmentation : A Step-By-Step Guide to Profitable New Business (Marketing for Managers)Provides a focused approach to winning the game of marketing. Step-by-step through the various stages of identification, implementation and maintenance of a coherent market segmentation strategy. Buy this book now at amazon |
Monitoring, Measuring, & Managing Customer Service A competitive guide to help customer service managers develop first-class customer service departments. Buy this book now at amazon |
Managing Channels of Distribution A very good insight on how to design, implement and manage your channel. Buy this book now at amazon |
How to Develop and Manage Successful Distributor Channels in World Markets A guide to developing and managing independent distributor sales channels in most world markets, for business owners and those in the import/export field. Explains aspects of the distributor relationship. Includes four basic action plans, plus advice on s Buy this book now at amazon |
Marketing Channels Focuses on how to design, develop, and maintain effective relationships among channel members so that sustainable competitive advantages can be achieved for their respective firms, both individually and collectively. Buy this book now at amazon |
Permission Marketing: Turning Strangers Into Friends, and Friends into Customers Explains the differences between Interruption Marketing (old-style newspaper, TV and radio ads) and Permission Marketing--where visitors ask to be kept informed and willingly share information about themselves and their purchasing needs. Buy this book now at amazon |
The One to One Fieldbook : The Complete Toolkit for Implementing a 1 To 1 Marketing Program A practical guide to implementing one-to-one marketing principles. Every day, all around the world, managers worry about the declining loyalty of their customers. Customers are being wooed ever more feverishly by competitors offering better prices, bette Buy this book now at amazon |
Enterprise One to One : Tools for Competing in the Interactive Age A marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible Buy this book now at amazon |
The One to One Future : Building Relationships One Customer at a Time What will life be like after mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Focuses on share of customer rather than the mass-marketer´s share of Buy this book now at amazon |
Relationship Marketing : New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever Leading-edge relationship marketing techniques now practiced at top firms. Step-by-step how to implement a relationship marketing program in your organization, supplies tools for measuring results and explores the practical role of technology. Buy this book now at amazon |
The New Rules of Marketing : How to Use One-To-One Relationship Marketing to Be the Leader in Your Industry Traditional Mass Marketing is DEAD! Today an increasing number of marketing executives recognize the need to build a database of customers and prospects. An explanation of not only why a database is required for manufacturers and retailers, but a guide to Buy this book now at amazon |
Aftermarketing : How to Keep Customers for Life Through Relationship Marketing The president of a marketing consulting and research firm warns marketers to shift their focus from customer conquest to customer retention. He shows how to track customers, serve them better, measure customer satisfaction, handle complaints, and convert Buy this book now at amazon |
Relationship Marketing: Successful Strategies for the Age of the Customer Focuses on building crucial relationships that help a company dominate - and own - the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today´s fiercely competitive climate. Buy this book now at amazon |
Relationship Marketing for Competitive Advantage: Winning and Keeping Customers · Presents a selection of some of the best writing on the subject by experts from around the world. The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive Buy this book now at amazon |
How to Create Customers as Loyal as Norm Peterson A unique book on Customer Relationship Management (CRM). Explains the principles of CRM using the character of Norm Peterson from Cheers as a model for building long term loyal customer relationships. |