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State of The Art Marketing Research (Hardcover)

by Albert Blankenship (Author), George Breen (Author), Alan Dutka (Author) "This chapter addresses two important issues: the need for research as a marketing strategy and the changes in the marketing research profession occurring because of..." (more)
Key Phrases: competitive marketing intelligence, mint fudge ice cream, health services marketing, United States, New York, American Marketing Association (more...)

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