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Brand Leadership: The Next Level of the Brand Revolution
 
 
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Brand Leadership: The Next Level of the Brand Revolution (Hardcover)

by David A. Aaker (Author), Erich Joachimsthaler (Author) "In May 1931, Neil McElroy, who later rose to be a successful CEO of Procter & Gamble (P&G) and still later became the U.S. secretary..." (more)
Key Phrases: Ralph Lauren, World Cup, United States (more...)
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