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Selling the Invisible: A Field Guide to Modern Marketing
 
 
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Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)

by Harry Beckwith (Author) "In a free-association test, most people-including most people in business-will equate the word "marketing" with selling and advertising: pushing the goods..." (more)
Key Phrases: oral surveys, service marketers, positioning statement, Federal Express, American Express, New York (more...)
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