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Editorial Reviews
Review
Create a strong system for marketing products and soliciting sales on the Internet with the help of a title which explores business applications of the Internet and Web. From designing Web pages for customers to understanding Internet etiquette's restrictions and peculiarities, this tells how to build a business based on virtual reality transactions in cyberspace. -- Midwest Book Review --This text refers to an out of print or unavailable edition of this title.
Product Description
An in-depth guide to advertising, marketing, and sales on the Internet -the tools, techniques, and strategies you need to create an effective multimedia presence on the World Wide Web. Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution. Marketing on the Internet, the latest book by the well-known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You'll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real-life examples, Marketing on the Internet tells you: How to get a business connection to the Internet How a business of any size can establish a compelling presence on the We
Create a strong system for marketing products and soliciting sales on the Internet with the help of a title which explores business applications of the Internet and Web. From designing Web pages for customers to understanding Internet etiquette's restrictions and peculiarities, this tells how to build a business based on virtual reality transactions in cyberspace. -- Midwest Book Review --This text refers to an out of print or unavailable edition of this title.
Product Description
An in-depth guide to advertising, marketing, and sales on the Internet -the tools, techniques, and strategies you need to create an effective multimedia presence on the World Wide Web. Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution. Marketing on the Internet, the latest book by the well-known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You'll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real-life examples, Marketing on the Internet tells you: How to get a business connection to the Internet How a business of any size can establish a compelling presence on the We