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Web Advertising and Marketing: Joshua O. Testerman ... Et Al
 
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Web Advertising and Marketing: Joshua O. Testerman ... Et Al (Paperback)

by Paul J. Dowling (Author), Thomas J., Jr Kuegler (Author), ' (Author), Brent Taylor (Author), Joshua O. Testerman (Editor), Paul J. Dowling (Author)
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Product Description
This revised edition includes everything needed to launch a successful Web marketing campaign and bring a business online. For one-person operations or multinational corporations, this book provides the necessary Web marketing strategies to make any online presence a profitable hot spot.

Product Details

  • Paperback: 552 pages
  • Publisher: Premier; 2nd edition (June 24, 1998)
  • Language: English
  • ISBN-10: 0761513280
  • ISBN-13: 978-0761513285
  • Product Dimensions: 9.2 x 7.2 x 1.2 inches
  • Shipping Weight: 2 pounds
  • Average Customer Review: