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Value-Added Public Relations: The Secret Weapon of Integrated Marketing
 
 
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing (Hardcover)

by Thomas L. Harris (Author) "INTEGRATED MARKETING COMMUNICATIONS (IMC) IS THE MARKETING concept of the 1990s..." (more)
Key Phrases: public relations effectiveness, publicity objectives, million media impressions, New York, United States, Super Bowl (more...)
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