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Building Strong Brands
 
 
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Building Strong Brands (Hardcover)

by David A. Aaker (Author) "In the 1870s, a photographer's outfit included not only a large camera but also a sturdy tripod, glass plates, a big plate holder, a dark..." (more)
Key Phrases: strategic brand analysis, endorser role, fixation trap, Healthy Choice, United States, General Motors (more...)
4.0 out of 5 stars See all reviews (17 customer reviews)
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43 new from $6.69 70 used from $0.72 2 collectible from $31.99