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The Butterfly Customer: Capturing the Loyalty of Today's Elusive Customer (Hardcover)

by Susan M. O'Dell (Author), Joan A. Pajunen (Author) "The Butterfly Customer has absolutely no regard for the psycho-graphic or demographic profiles you have so carefully constructed..." (more)
Key Phrases: service kaleidoscope, media dimension, people dimension, Butterfly Customer, The Body Shop, New York (more...)

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