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Editorial Reviews
Review
"Many of my students think they know how to design a Web site, but have no idea how to market their presence and the promotion involved. That's where this book is especially good." -- Bob Hughes, Computer/Marketing Teacher, Escondido, California
"This is a great navigation tool for making Web business decisions--full of important tips and straightforward business advice." -- Jane Freese Ross, Owner, Whitehorse Beadwork
Product Description
Here are proven techniques for maintaining a presence in the cyber marketplace by using bulk E-mail, effective Web site design, and secured customer payment methods. This book includes case studies of businesses that are successfully using these techniques, and it analyzes the reasons for their effectiveness.
See all Editorial Reviews
"Many of my students think they know how to design a Web site, but have no idea how to market their presence and the promotion involved. That's where this book is especially good." -- Bob Hughes, Computer/Marketing Teacher, Escondido, California
"This is a great navigation tool for making Web business decisions--full of important tips and straightforward business advice." -- Jane Freese Ross, Owner, Whitehorse Beadwork
Product Description
Here are proven techniques for maintaining a presence in the cyber marketplace by using bulk E-mail, effective Web site design, and secured customer payment methods. This book includes case studies of businesses that are successfully using these techniques, and it analyzes the reasons for their effectiveness.
See all Editorial Reviews
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