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Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)
 
 
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Relationship Marketing: Winning and Keeping Customers (CIM Professional Development) (Paperback)

by Adrian Payne (Author), Martin Christopher (Author), Helen Peck (Author), Moira Clark (Author) "In recent years the traditional approach to marketing has been increasingly questioned..." (more)
Key Phrases: new business from existing clients, enfranchisement programs, offer augmentation, New York, Journal of Marketing, Harvard Business Review (more...)
5.0 out of 5 stars See all reviews (1 customer review)

List Price: $42.95
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