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Relationship Marketing: Successful Strategies For The Age Of The Customer
 
 
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Relationship Marketing: Successful Strategies For The Age Of The Customer (Paperback)

by Regis Mckenna (Author) "The 1990s will belong to the customer..." (more)
Key Phrases: bigness mentality, commodity mentality, corporate positioning, Silicon Valley, United States, Wall Street (more...)
4.5 out of 5 stars See all reviews (4 customer reviews)

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