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Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever
 
 
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Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever (Hardcover)

by Ian H. Gordon (Author) "The role of marketing has been under siege for over a decade..." (more)
Key Phrases: distribution channel intermediaries, mutual value creation, bonding continuum, Relationship Marketer, Future State, Canadian Tire (more...)
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